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Inauthentic vs. Counterfeit Amazon Complaints

By April 5, 2021No Comments

Welcome to today’s discussion about the main differences between Inauthentic and Counterfeit Complaints on Amazon.

First of all, it is wise to mention that both types of these suspensions have lots of commonalities; but Amazon prefers to send them through different notifications. The main reason is that even if most sellers confuse an inauthentic suspension with a counterfeit one, they have completely different goals. Let’s dive deeper, and try to figure out the main differences of both types of suspensions.

Inauthentic Suspension!

Look, when you receive a notification from Amazon stating about an inauthentic suspension, it does not necessarily mean that you sell fake products or steal other brands’ products. Generally, it means that you source your goods from suspicious distributors. Your customer may have received a low-quality product.

Generally, inauthentic issues are easier to solve; all you need to do is to provide Amazon with your supply chain information and valid invoices proving the authenticity of your goods.

Keep in mind that if Amazon refuses to admit your current supply chain information, you have to find new suppliers who can provide you with 100 percent genuine items along with valid invoices. In this case, chances of getting reinstated are high. You can also read this blog about the main points that you should know about an inauthentic suspension in 2021.

Counterfeit Suspension!

Compared with Inauthentic claims, Counterfeit means that you intentionally sell other brands’ products as your own, without getting their permission. Hence, the biggest part of counterfeit complaints comes from the brand owners who are not happy that you sell their products under your name. Who would? As practice shows, most counterfeit complaints are completely baseless and are aimed at cutting competition. The main reason is that Amazon is quite a competitive market; the less competitors you have, the more customers’ attention you can attract to your business. Do not forget to read our blog about three reasons which may become a reason for a counterfeit suspension on Amazon.

If you have found your Amazon account suspended for counterfeit complaints, you should be ready that it is going to be a hard and time-intensive process to reinstate your selling privileges. The main reason is that you have to deal both with Amazon and the complainant party at the same time.

First of all, you have to reach out to the brand and ask them to withdraw their baseless complaints (if they are, we hope, baseless!). Once you receive a positive response, it’s time to come up with an appeal letter to Amazon. Here, you have to show Amazon that you have taken all the steps in order to solve this issue, and ask them to provide you with a chance to continue your operation on Amazon.

Unfortunately, it’s not that simple as it seems to be at first glance. That’s because most brands refuse to withdraw their complaints, and if you want to solve this issue faster, you have to hire a professional attorney who will negotiate with the complainant party on your behalf.


If we try to sum things up, we can confidently say that as practice shows, inauthentic complaints come from unsatisfied customers who have complained Amazon about their negative experience or left negative feedback. As a result, Amazon suspends seller accounts in order to check their business from scratch. Keep in mind that even if you sell 100 percent authentic products, minor issues such as damaged packaging or scratches on the product may become a reason for receiving an Inauthentic suspension. Therefore, before sending any products to your customers, try to make sure that they have proper packaging and customers will receive it completely undamaged.

Another crucial aspect is that you should sell only products of authorized brands; otherwise, sooner or later, they will catch you in selling products without their permission and you will face really serious issues in your Amazon business.

If you find your account suspended, keep your chin up, since Got Suspended Clients are here to help you. Our team successfully reinstates all the types of Amazon suspensions and can help you reinstate your suspended account in the blink of an eye.

Contact us and our appeal reinstatement team will put all effort in order to return your selling privileges within a few days. If you still have some doubts, then we suggest you visit our website where you can find more information about our services and a list of sellers whose suspended accounts have successfully been reinstated by our team.