Google Ads Specialist

Job Summary:
The Google Ads Specialist will manage, optimize, and execute Google Ads campaigns to support Got Suspended? clients’ visibility and growth in the ecommerce sector. The specialist will focus on creating high-converting ads, conducting keyword research, and analyzing performance metrics to ensure that campaigns align with the overall marketing strategy.
Key Responsibilities:
• Campaign Management: Develop, execute, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube to drive traffic and conversions for ecommerce clients. • Keyword Research: Conduct in-depth keyword research to target the most relevant and high-converting search terms. • Ad Copy Creation: Write compelling and optimized ad copy, headlines, and descriptions that resonate with target audiences and drive engagement. • Performance Analysis: Monitor campaign performance, identify areas for improvement, and adjust bids, ad copy, and strategies to maximize ROI. • A/B Testing: Conduct A/B tests on ad variations to continually improve performance and conversion rates. • Reporting: Provide regular performance reports and actionable insights to clients and the internal team, outlining successes, challenges, and strategic recommendations. • Collaboration: Work closely with the marketing team to ensure that ad campaigns align with overall branding and promotional strategies.

a. Campaign Setup: Set up and manage Google Ads campaigns, including keyword selection, targeting options, budget management, and audience segmentation;
b. Optimization: Continuously optimize campaigns by analyzing data, improving quality scores, adjusting bids, and testing new ad formats;
c. ROI Maximization: Ensure campaigns are cost-effective, focusing on maximizing return on investment for clients;
d. Competitor Research: Monitor competitor activities and adjust strategies accordingly to stay competitive in the marketplace;
e. Ad Compliance: Ensure all ads comply with Google’s advertising policies, as well as any platform-specific guidelines that may impact ecommerce clients.
Competencies:
Education:Bachelor’s degree in Marketing, Business, or a related field;
Work Experiences:
Minimum of 2-4 years of experience managing Google Ads campaigns, preferably in the ecommerce industry;
Skills
a. Proficiency with Google Ads, Google Analytics, and keyword research tools;
b. Strong understanding of PPC strategies, metrics, and optimizations;
c. Excellent analytical and problem-solving skills;
d. Familiarity with ecommerce platforms and product ads;
e. Solid communication skills to convey campaign results and strategies to clients.
Key Performance Indicators:
Learning: Never-ending acquisition of knowledge and skills.
Eagerness: To get started. Keenness. Bias for fresh action.
Tech Savvy: 55+ WPM, Excel guru, Google enthusiast, uses Slack threads
Consistent Communication: Frequently convey info with clarity, accuracy, and purpose to all parties.
Category: Marketing
Employeement Type: Freelance
Location: Yerevan Armenia

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