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One of essential parts in the process of the reinstatement of your seller account is drafting your POA, which should be clear and concise. After submitting it to Amazon, you should brace yourself for the hardest part of the reinstatement process: waiting.

As the clock is ticking, there are emails from Amazon that you can expect:

  1. The first one, which is the most common, is an email from Amazon asking you to provide more information. This can be frustrating, especially if you feel like you have provided everything they asked for.
  2. The second one is the golden email which announces the reinstatement of your account and selling privileges.
  3. Last but not least is the dreaded rejection email from Amazon. What that basically means is that your account will not be reinstated. Your next move? Back to square one. You will need to collect data from scratch and present a new POA to Amazon. More POAs = more waiting. Make sure you hit the spot with the first POA!

Handling Requests for More Information:

Amazon will require more information in one of two ways:

  1. They will either require a specific piece of information.
  2. They will ask you to resubmit all the previous information. Why? Because they can!

Keep in mind that Amazon is not interested in collecting every bit of information on you and your case. Not always anyway. So, after receiving a request for more specific information, just try to provide the required information and nothing more. Don’t overdo it. If Amazon requires specific ASIN or invoices, just provide them; do not load them with extra information. But what if the required information is the same? Don’t worry about it; just try reword it or support it by documents. You obviously cannot rewrite documents such as invoices, so just provide them again if Amazon wants you to.

Of course, it is better to trust your POA to professionals. They know all the loopholes and will formulate it in the best way possible. But if you decide to rewrite your PAO by yourself, keep in mind that it should be concise and written in a persuasive manner. Focus all your efforts in persuading Amazon to give you an extra chance at showing yourself from your best side.

In response to your POA, Amazon can ask you for some documents that you don’t have at hand. Do your best at showing Amazon that all your products are authentic and you have not violated any of Amazon’s policies.

Remember that one of Amazon’s priorities is to provide the best service for its customers. And it demands the same from the sellers. So, try to avoid any violations, and there will be no reason for writing a POA.

You can get more information on how to avoid your seller account suspension on our website.