Keep Your Lazada Store Out of the Red With Monthly Account Health Maintenance

Account Health Maintenance is a monthly subscription run by our parent company, Basilio Inc. Every month we dispute the violations and Non-Compliance Points on your Lazada store that shouldn’t be there and fix the metric behind each one. The worst problems get worked first, before Lazada acts on them.

97%Peak reinstatement rate
10,000+Cases resolved
145+Platforms covered
Run by Basilio IncAll six Lazada marketsBronze to Titanium plans
Lazada store healthDrag the points
Drag any gold point
Store metrics
Ship on Time
Cancellation Rate
Positive Seller Rating
Chat Response Rate
Return Rate
Non-Compliance Points

Red ring is the action zone. Cancellation and NCP from Lazada, the rest illustrative.

Note

Each spoke is one metric Lazada watches. Drag a point in toward the red ring to see what Lazada does when it gets there.

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What we work

Six Areas Where Lazada Stores Run Into Trouble

Every store has a few areas that heat up quietly until Lazada acts. Tap a thermometer to see what sets each one off and how we cool it down.

Where the store runs hotTap a thermometer to heat it
Cool

What heats it

How we cool it

Note

Each thermometer is one area we keep watch on. Tap one to heat it up, the way it happens on a real store. Then cool it down.

How Lazada reads it

How Lazada Measures Your Store

Lazada watches Ship on Time, Seller Cancellation Rate, Positive Seller Rating, Chat Response Rate and returns, each over its own rolling window. Once seller-fault cancellations pass 5 percent, Lazada can cap your daily orders with an Order Volume Limit.

The real risk is the chain. Late parcels turn into low ratings, and a weaker store feels the next violation harder. We step in at the first slip, before it reaches the rest of your metrics.

  • Every metric read against its own window
  • The first slip worked before it reaches ratings
  • Non-Compliance Points disputed where there are grounds
One slip, then the nextTap the first domino
Tap the first domino
What just fell

Note

One metric slips and the next one follows. Tap the first domino and watch. Then brace one with the gold wedge and push again.

How we handle it

What We Do on Your Lazada Store Every Month

The same five steps on every store on the plan: pull, grade, work, escalate and record the month. Press a floor to see each step.

The monthly cyclePress a floor
12345
1Pull
Seller Center pull6 open items this month
Counterfeit complaintNon-Compliance Points
Ship on Time, sale weekAccount Health
Prohibited listingNon-Compliance Points
Chat Response RateAccount Health
Duplicate listingNon-Compliance Points
Seller-fault returnAccount Health
GradedWorst first, repeats first regardless of age
Counterfeit complaintNon-Compliance PointsCritical
Ship on Time, sale weekAccount HealthCritical
Prohibited listingNon-Compliance PointsHigh
Chat Response RateAccount HealthMedium
Duplicate listingNon-Compliance PointsMedium
Seller-fault returnAccount HealthLow
WorkedFollowing your standing instruction: check with me first
Counterfeit complaintNon-Compliance PointsCriticalDisputed
Ship on Time, sale weekAccount HealthCriticalDisputed
Prohibited listingNon-Compliance PointsHighCorrected
Chat Response RateAccount HealthMediumFixed
Duplicate listingNon-Compliance PointsMediumDisputed
Seller-fault returnAccount HealthLowAccepted
Escalation ladderCounterfeit complaint, first answer was a template
1Seller Center disputeFiled with invoices, day 1
2Seller support ticketEvidence resent to a person, day 5
3Account manager, where assignedEscalated with the full file, day 9
Month snapshot, illustrativeRecorded before the board is cleared
6pulled
4removed
1escalated
1accepted
Counterfeit complaint11 days
Ship on Time, sale week6 days
Prohibited listing4 days
Chat Response Rate3 days
Duplicate listing2 days
Seller-fault return1 days

Note

Five floors, one per step. Press a floor button and ride up. The doors open on what happens there.

Where we handle it

Account Health Maintenance in All Six Lazada Markets

Lazada runs a separate Seller Center for each of its six markets, each with its own language and currency. Tap a market to see what Lazada’s own help pages confirm and what we check on your store when you start.

The six Lazada marketsTap a market on the map
SingaporeMalaysiaThailandIndonesiaPhilippinesVietnamTap a market
Lazada

    Note

    Six markets, six separate Seller Centers. Tap one on the map to see what is specific to it.

    What you get

    What You Get Every Month on the Plan

    Every month you see the violations we removed, the ones we escalated, the ones we accepted on your instruction and how long each took. Basilio Inc runs the operations side, so the fix happens in your store, your stock and your fulfilment process too.

    The monthly cardTap a month, then a punch
    Store health cardViolations removed, month by month
    Illustrative
    3 removed
    2 removed
    4 removed
    2 removed
    3 removed
    1 removed

    Tap a month to punch it. Tap a punch to open it.

    Punch detail

    Pick a punch

    0days to resolve
    0removed so far
    0avg days
    Note

    Every month gets its own row, punched once for each violation removed. Tap a month to punch it, then tap a punch to see what it was. The figures are illustrative.

    Lazada account health questions

    Lazada Account Health Maintenance FAQs

    Don’t see your question? Send us your store and we’ll answer it directly.

    What are Lazada Non-Compliance Points?

    Lazada Non-Compliance Points are points Lazada adds to a seller’s record for policy violations. As points add up, penalties get heavier, moving from warnings and reduced visibility to losing campaign access, suspension and deactivation. Lazada sends a warning before each penalty tier, so the warning is the moment to dispute or fix what caused it.

    How many Non-Compliance Points before Lazada deactivates a store?

    A Lazada store that reaches 48 Non-Compliance Points is deactivated, and Lazada sends sellers an alert when it happens. Lighter penalties apply at lower tiers on the way there. Every point you remove or avoid moves the store further from the next tier. Check your current points with a free assessment.

    Why did my Lazada store get penalty points?

    Lazada stores most often get penalty points for late shipments, seller cancellations caused by stock running out, high cancellation or return rates, prohibited or misleading listings and fake orders or reviews. The violation record in Seller Center names the reason for each. Real-time stock sync and shipping inside the deadline prevent the most common ones.

    Can I appeal Lazada penalty points?

    You can appeal Lazada penalty points through the appeal channel in Seller Center when you have evidence the violation was wrong or unavoidable. Send proof such as tracking numbers, invoices or corrected listings within the time Lazada allows. A weak appeal stays on the record, so build it with real evidence before you submit.

    How do I check my Lazada store health?

    You check Lazada store health in Seller Center, which shows your violations, Non-Compliance Points and service metrics such as cancellation, return and response rates. Checking it weekly lets you catch a rising metric or a new violation before it adds points. LazMall stores are held to their own standards on top of these.

    What happens when a Lazada store is deactivated?

    When a Lazada store is deactivated, the store can no longer sell. At that point the issue is an appeal case, built around the violations that pushed the store over the line and proof that the cause is fixed. Our case team takes it over with your full store history already on file.

    How do I avoid Lazada late shipment penalties?

    You avoid Lazada late shipment penalties by keeping stock in sync with your listings and packing every order before the ship by deadline, especially during big campaigns. Mark items out of stock before they oversell, since seller cancellations count against you too. Fulfilment by Lazada or a fulfilment partner can help when volume spikes.

    Which Lazada markets does account health maintenance cover?

    Our Lazada account health maintenance covers all six Lazada markets: Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, each worked inside its own Seller Center. LazMall stores are covered under their own standards. Tell us your markets and we start with a free assessment.

    What is Lazada account health maintenance?

    Lazada account health maintenance is a monthly subscription run by our parent company, Basilio Inc. Every month we pull the violations and Non-Compliance Points on your store, dispute the ones that should not be there, fix the metrics and listings behind the rest and send you a snapshot of where the store stands.

    How much does Lazada account health maintenance cost?

    The cost of Lazada account health maintenance depends on how many markets and stores you run and how much is already on the record. Most stores carry a backlog, so the first month is the heaviest. We start with a free assessment, then give you a price before any work begins.

    Can anyone guarantee Lazada penalty points come off?

    No one can guarantee Lazada penalty points come off, because Lazada decides every dispute and appeal. Be careful with anyone who promises it. What we commit to is the work: every violation reviewed each month, disputed only with real grounds, and a straight answer on what can come off before you pay.

    Start here

    Get a Free Assessment of Your Lazada Store

    Send us your store. We’ll go through every metric and violation on it and tell you where you stand before you pay anything.