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“Can You Have Multiple Accounts on Amazon?”
And the answer is…complicated! It’s a mix of yes and no. We’re here to share our experience with you regarding having multiple Amazon accounts and how you can use them for your business.
It would obviously be very efficient for a single person to open and run multiple Amazon prime accounts on the platform. This is a household Amazon issue, and many are fascinated by it. Both because the ability to do this on Amazon would prove to be very convenient for any seller, and because Amazon is both clear and vague about allowing multiple Amazon accounts on its platform at the same time.
Amazon has been pretty strict about not allowing people with multiple Amazon accounts on its platform for years and years. The request for doing such a thing has always been met with single, hard NO and each seller was allowed to get one account on Amazon. If you managed to link Amazon accounts, you would be suspended immediately. But things changed in 2020.
In April this year, Amazon announced in a new update that it would allow people to have multiple Amazon accounts on its platform. That’s pretty straight-forward, right? Not really. Nothing is straight-forward with Amazon when it comes to policies! In this case, they said that their were allowing multiple accounts. But then the update went on to say that Amazon sellers could only run multiple accounts on Amazon if they had a valid reason. The question that many people now want to know the answer to, is:
What is a valid reason?
When we researched for more information on this, we found out some of the following nuggets which we gathered from Amazon on what can be considered a legitimate reason for operating multiple accounts on its platform. Let’s share these with you:
- A legitimate need for your business to have multiple accounts on Amazon (it’s still pretty vague, right?)
- Top-notch Customer Metrics on your current Amazon account
- Unique email address and bank account for the new Amazon account
- Making sure that you’re not selling the same product/services on the both Amazon accounts
- Selling products in completely separate categories
Another Amazon seller got asked for the following information after Amazon suspected that he was running more than a single account on its platform. He shared the message from Seller Central to help out other sellers:
- Email address of each account
- Email address or email addresses with each account owned by members of his household other than himself
- Whether or not he had multiple accounts
- Whether or not he had more than one seller account in the past
- Whether or not another member of his household had a seller account
- The reason why he needed to have a separate account
Turns out the seller didn’t know that there was information from another entity that was linked to his account. Trust us, you don’t want to have that burden on your plate!
These are just some of the reasons we managed to gather from Amazon on how you can get and use two accounts on Amazon instead of just one. As you can, Amazon is pretty picky when it comes to multiple Amazon accounts. That being said, even when some people followed these instructions closely, Amazon still suspended their seller accounts because it counted more than one seller account per seller. Ouch!
How can Amazon detect multiple accounts if everything is separate?
Amazon has its own algorithm which is called A9, and is powered by artificial intelligence. It’s basically Amazon’s watchdog for sniffing out any illegal activity that Amazon things might be happening on its platform, and having multiple Amazon accounts is definitely one of them. You might think that by separating all the information, you could pass through A9, but tough luck! You can’t!
Even if all of the information on both accounts is separated, Amazon can link two accounts if they use the same IP address to log into the accounts. If you create your Amazon account in your own apartment, but make the mistake of logging in from let’s say, a friend’s house who also has a seller account, Amazon will hit you with a linked suspension because someone else has already logged in with that IP address who isn’t you. This is why we always tell our clients not to give anyone access to their Amazon account, because that would complicate matters even further.
Pretty wild stuff, right? And A9 has been getting stronger for years and years now. To the point that you just can’t get around it…unless you know the right loopholes. But more on that later!
Why does Amazon care so much about not allowing multiple accounts on its platform?
The answer to this can’t be any simpler: for customer safety. Fact of the matter is, not every seller on Amazon is law-abiding like the rest of us. Some use Amazon’s features for shady businesses that they can carry out easily with multiple amazon accounts. At this point, you’re probably second-guessing your decision of opening two accounts on Amazon and sticking with one account instead. And it’s OK. Many Amazon sellers have the exact same question:
Do I even want to have two seller accounts on Amazon? Can’t I just stick to one account?
Good question, and we know where you’re coming from. Why add more headache by having multiple accounts when one selling account is causing enough headache? Well, for different people, there can be different reasons for operating more than one account on Amazon.
An Efficient Business
For example, a company might have three or four separate sub-companies, each of which are carrying different products. It would make sense for the parent company to want to have multiple selling accounts on Amazon for each separate sub-company, while having access to all of them at the same time. It would just make everything more efficient. Imagine using only one account to sell products of more than one company. It’s just too much of a hassle and the business could not get the best out of Amazon’s platform.
Then there is the whole idea of risk minimization. Amazon is notorious for suspending those who have a seller account on its platform. If you have only one seller account and it gets shut down by Amazon, you cannot continue your selling career until that seller account is reinstated. That means your inventory will freeze under one account. But, if you opt for having two accounts, you can separate your inventory between those two accounts and if one goes down, you can still continue making money with the other account. Who would refuse this luxury?