The Microsoft Store Appeal Service Agency That Reinstates the Developer Accounts Other Reinstatement Agencies Give Up On.
If Microsoft Store failed your submission or pulled your app, every day it stays down costs you downloads and revenue. We go through your certification report and your whole Partner Center account, find what actually failed and answer every policy line by number. Start with a free assessment and know where you stand before you pay.
Notes Pro
Fix each line, then resubmit with notes mapped to the report.
Pick the product that is stuck. The report shows which numbered policy lines failed, and each line gets its own fix.






Get Your Microsoft Store Apps Certified and Back in the Store
A failed certification, a removed product and a payout hold all sit in different parts of Partner Center. We work all of it at once.
FailedFailedFailedWarningPassedPassedPassedPassedPassedPassedWhat changesEvery failed line fixed and answered in the notes, so the package certifies and the update ships.
RemovedUpdate blockedIn the StoreIn the StoreIn the StoreIn the StoreIn the StoreIn the StoreIn the StoreIn the StoreWhat changesThe removed product back in the Store, with the listing, privacy policy, and package brought in line with the policies it was removed under.
What changesPayouts released once the tax and payout profiles are complete and any account action is cleared through the right support path.
Who at Microsoft Reviews Your App and Developer Account
Certification, policy review, account integrity, IP notices and payouts all run against the same developer account. Our people have sat on the other side of these reviews. Tap a team to see what it wants from you.
Store certification
Tests security, technical function and content on every submission, then issues the certification report.
A submission where every failed line in the report is fixed and noted.
We answer each line in the report with the fix and where to see it.
Six Microsoft teams run against a developer account at once. Select one to see what it checks and what it needs.
What Your Microsoft Store Notice Means
The notice tells you what Microsoft flagged. It rarely tells you why. Pick the notice that matches yours and see what sets it off, what Microsoft can prove and what it’s only assuming.
Certification failed
Reviewed by the Store certification team
Typical grade: ModerateWhat sets it off
- A package that crashes or fails a technical test
- Listing metadata that does not match the product
- Missing required declarations
What they can prove
- The numbered policy lines that failed
- The device family tested
What they infer
- That the product is not ready for customers
Our pathway
- 1Read every failed line on the report
- 2Fix each one in the package or listing
- 3Write notes that answer each line by number
- 4Resubmit once
A certification report is a checklist. Answer every line, by number, and it passes.
Security finding
Reviewed by the Store certification team
Typical grade: DifficultWhat sets it off
- A bundled library that matches an unsafe behavior
- Code the scan cannot account for
What they can prove
- The scan result on the package
- The library that matched
What they infer
- That the product may harm the device or the user
Our pathway
- 1Identify the flagged dependency
- 2Rebuild without it or replace it
- 3Rescan and keep the clean result
- 4Resubmit with the replacement named
Security findings are fixed in the build, not argued in the notes.
Product removed
Reviewed by the Policy and content review team
Typical grade: DifficultWhat sets it off
- Listing claims the product does not deliver
- Content or function outside the policies
What they can prove
- The listing and the product at the time
- The policy line cited
What they infer
- That customers were misled
Our pathway
- 1Match the removal to the policy line cited
- 2Fix the product and listing together
- 3Document the change
- 4Request review through Partner Center support
A removal names a policy. We answer that policy and show the product that meets it.
Privacy and data
Reviewed by the Policy and content review team
Typical grade: ModerateWhat sets it off
- Personal information accessed without a privacy policy
- Capabilities declared that the product does not need
What they can prove
- The declared capabilities
- The listing privacy policy field
What they infer
- That data is collected without disclosure
Our pathway
- 1Publish a privacy policy that matches the product
- 2Remove unused capabilities
- 3Disclose what is collected and why
- 4Resubmit with the change noted
Declare only what the product uses, and say what it does with it.
IP complaint
Reviewed by the IP and notice handling team
Typical grade: DifficultWhat sets it off
- A rights owner notice on the product or listing
- A name or icon close to a registered mark
What they can prove
- The notice and the content it names
- The rights owner on file
What they infer
- That the claim is valid unless answered
Our pathway
- 1Check whether the claim actually covers the product
- 2Replace any content that is not yours
- 3Answer through the notice channel
- 4Seek a retraction where the claim is wrong
Most IP removals clear when the content is replaced or the claim is withdrawn.
Payout hold
Reviewed by the Payout and tax team
Typical grade: ModerateWhat sets it off
- An incomplete tax or payout profile
- An account action under review
What they can prove
- The missing profile fields
- The balance held
What they infer
- That the payee is not yet verified
Our pathway
- 1Complete the tax profile
- 2Complete the payout profile
- 3Clear any account action first
- 4Confirm the next payout
Most payout holds are a profile field, not a penalty.
Account closed
Reviewed by the Partner Center account integrity team
Typical grade: Hell 1 to 2What sets it off
- Links to a closed developer account
- Rating or review manipulation
- Repeated serious violations
What they can prove
- Shared identifiers such as a signing certificate
- The violation history
What they infer
- Common control with an account that was closed
Our pathway
- 1Map every shared identifier
- 2Document contractors and build history
- 3Re-sign and separate what should not be shared
- 4One complete request through support
A shared certificate usually means a shared contractor. We prove it on paper.
What Each Microsoft Store Policy Number Means
Your certification report cites numbered sections of the Microsoft Store Policies. Each failed line needs its own fix and its own note. Look up the lines on yours.
Type the policy number from your certification report, and we will tell you what it checks and how we answer it.
Security
Section names come from the current Microsoft Store Policies. The summaries are ours. Your report’s wording is what counts.
Every failed line on a certification report carries a policy number. Type one and see what it checks and how we answer it.
How Microsoft Decides Whether to Certify or Reinstate Your App
Microsoft doesn’t read your notes or your appeal on their own. It reads them against your whole account: your submission history, your scan results, your payout profile and every appeal you’ve sent before. We write yours to answer what Microsoft is actually weighing.
Potentially how it looks. A fictitious reconstruction built from our research and quantified only from cases we have handled. It is not a Microsoft Store screen or tool. Names, IDs, and records are invented or redacted.
Developer summary
Certification findings
Every failed line on the report gets answered by number. Lines that passed are left alone, so nothing new gets flagged.
Identity
Standing
Controls
Showing 7 of 14 related records. Outsourced builds create links that look like shared control. We document who built what, and when.
We rebuild this from your own certification reports.
Every flag above is something a reviewer weighs before they read a word of your appeal. Tap one to see what it means and what we do with it.
How to Fix a Failed Microsoft Store Certification
Step through the Partner Center submission page your app moves through. Below is how we work your case, start to finish.
Submission 2
We read the certification report
Your certification report, submission history, account notices and payout status. Nothing gets written until we see the full picture.
Changed on the pageThis step producesThis is the Partner Center submission page. Step through and watch each section move from failed to ready.
- 1Intake
We read the certification report
Your certification report, submission history, account notices and payout status. Nothing gets written until we see the full picture.
- Certification report
- Submission history
- Account notices
- Payout status
- 2Trigger
We reproduce each finding
We test on the device family that failed, scan the package and check the listing, so every fix holds up when certification runs it again.
- Device repro
- Dependency scan
- Listing review
- Owning team
- 3Grade
We grade the case before you pay
You’ll know how hard your case is and why. If we can’t help, we tell you before you pay.
- Case grade
- Risk notes
- Package changes needed
- Working timeline range
- 4Write
We write to each policy line
Notes or an appeal that answer each failed policy line with the fix and the proof. A second specialist reviews it before it’s filed.
- Notes or appeal
- Line by line map
- Exhibit index
- Quality review
- 5Escalate
We carry it to a decision
Every reply from Microsoft tells us something. If it’s denied, we rebuild from the reason given. We never resend the same submission.
- Submission log
- Reply analysis
- Support case plan
- Payout tracker
The Microsoft Store escalation path
Resubmission with notes
A fixed package with notes to certification for every failed line.
Most certification cases end here.Store appeal
An appeal to reportapp@microsoft.com for a removed product or a finding you dispute.
Written to the policy number, with exhibits.Partner Center support case
A focused support case when a complete appeal stalls or the account itself is involved.
Used for routing and status, not reargument.Payout track
Payouts on hold, worked with a complete payout and tax profile behind them.
Kept separate from the policy dispute.Attorney pre-escalation notice
When a case is stuck and the facts are on your side, an attorney-reviewed letter under the App Developer Agreement puts it on record. We only use it when the case calls for it.
The top rung. Attorney-reviewed, and used only when the case calls for it.Struggling to get it back on your own?
Book a call and we’ll map out your next move. Most apps that keep failing are failing the same line with a new build.
Check Where Your Microsoft Store Case Stands
Answer four quick questions and see how hard your case looks and what’s still missing. Nothing is sent until you hit submit.
- 1What did you receive
- 2Where does it stand
- 3What applies
- 4What you have
What did Microsoft Store send you
Where does the case stand today
Tick everything that applies
Which of these can you get
- Team that reviews it
- What they check
- Next step
- Still missing
A first look from four answers. The real grade comes after we review your notice and your file.
Microsoft Store case, draft
We are the ones developers come to when every other agency and law firm has already failed.
Most developers find us after their resubmissions failed and someone else already tried. Every failed submission and denied appeal stays on the account, so the next one has to be built differently. Our team has worked inside these platforms and knows what each review is measuring. That’s how we’ve resolved more than 10,000 cases.
Know How Hard Your Microsoft Store Case Is Before You Pay
Toggle what’s true for your account and watch the grade change. The more damage on the account, the more work it takes, and your price follows. If there’s no real path, we tell you before you pay.
- What the team sees
- How we work it
Moderate
One failed certification line or a profile gap on a clean account. Fix the line and resubmit with notes tied to the report.
Difficult
Technical or security lines that keep failing because the real fix never went in. We reproduce it, rebuild, rescan and answer each line.
Hell 1
A removed product with a failed resubmission on file. A clean package and an appeal that answers both the removal and the report.
Hell 2
A rights holder claim against your product or its name. The withdrawal request and the listing fix run together.
Hell 3
Conduct Microsoft reads as deliberate. Stop the practice, document the change and appeal with proof.
Hell 4
Links to a closed developer account and closed cases on file. A full account map and one complete appeal through the right support path.
Hell 5
A closed account with revenue at stake. The reconsideration and the payout work run at the same time.
Hell 6
No human path left. We decline before you pay.
Hell 7
No real option left. We decline before you pay.
What’s Included in Your Microsoft Store Appeal
Everything we file for you, every reply Microsoft sends back and a plan to keep your next release from failing.
Policy 10.1, Accurate Representation Change: screenshots 2 and 3 now labeled as Pro tier features. Where to verify: Store listing, screenshots. Policy 10.2, Security Change: bundled updater removed. Updates now ship through the Store only. Where to verify: package contents. Test account: in the submission notes.
The listing cited in the removal described a feature that shipped in the build under review. We attach the build, the listing history, and a screen recording of the feature.
We ask that the product be reinstated, and we list each change made since the removal.
| File | Scan | Action |
|---|---|---|
| Notes.exe | Clean | Kept |
| updater.dll | Flagged | Removed |
| runtime | Clean | Kept |
| AppxManifest.xml | 3 of 5 capabilities used | Trimmed |
Payout profile
Legal nameMatches
Bank countryMatches
Account holderCorrected
Tax profile
Legal nameMatches
Tax formResubmitted
AddressMatches
Identity
Publisher nameMatches
VerificationPassed
ContactUpdated
| Check | Desktop | Xbox |
|---|---|---|
| Launches and stays responsive | ||
| Test account signs in | ||
| Privacy policy link loads | ||
| Every capability has a visible use | ||
| Screenshots match this build |
Device families shown are illustrative. We check the ones your package declares.
Notes to certification
Notes that answer each failed policy number, line by line.
Contents shown are an illustrative example file.
The whole case file opens as one Properties sheet. Each tab is one deliverable. Pick a tab to inspect it.
Notes to certification
Notes that answer each failed policy number, line by line.
Store appeal
For removals and account actions, written to the policy or agreement Microsoft cited.
Package audit
Every dependency, capability and scan result behind the clean package.
Profile reconciliation
Your payout, tax and identity profiles lined up so they match.
Release checklist
The checks to run on every device family before you submit again.
What Goes Into a Strong Microsoft Store Appeal
Microsoft wants to see the cause, the fix and the proof behind both. Tap a document to see an example.
To: Store certification
Re: Certification failed
1. Root cause
Which numbered policies failed and on which device family.
2. Corrective actions taken
You’ll know how hard your case is and why. If we can’t help, we tell you before you pay.
3. Preventive measures
Notes that answer each failed policy number, line by line.
Exhibits A to F attached
To: Store certification
Re: Certification failed
1. Root cause
Which numbered policies failed and on which device family.
2. Corrective actions taken
You’ll know how hard your case is and why. If we can’t help, we tell you before you pay.
3. Preventive measures
For removals and account actions, written to the policy or agreement Microsoft cited.
Exhibits A to F attached
Quality review complete · ready to file
To: Store certification
Re: Certification failed
1. Root cause
Which numbered policies failed and on which device family.
2. Corrective actions taken
You’ll know how hard your case is and why. If we can’t help, we tell you before you pay.
3. Preventive measures
Your payout, tax and identity profiles lined up so they match.
Exhibits A to F attached
Quality review complete · ready to file
Microsoft Store Case Types and Who Reviews Them
Pick a category, then open any case to see who reviews it, what sets it off and what we send.
Who reviews Microsoft Store cases
SStore certification
Tests security, technical function and content on every submission, then issues the certification report.
A submission where every failed line in the report is fixed and noted.
PPolicy and content review
Applies the Microsoft Store Policies to listings and products, including removal of live products.
A product and listing that match, with any flagged content removed.
PPartner Center account integrity
Reviews developer account actions for fraud, manipulation, and linked accounts.
Records that explain the flagged activity and prove independence where relevant.
IIP and notice handling
Handles rights holder notices about Store products.
Proof of rights or a withdrawal, and a corrected listing.
PPayout and tax
Manages payout accounts, tax profiles, and payout holds.
Complete payout and tax profiles that match the account entity.
PPartner Center support and Legal
Support cases in Partner Center and Microsoft’s legal channels above them.
A finished record showing the process was followed.
Certification failures
Microsoft Store noticeTechnical and crash failuresTechnical and crash failures
We reproduce on the device family and fix.
Store certification
A crash, hang, or failure on a targeted device family.
The fixed package with notes naming the device tested and the change made.
Microsoft Store noticeSecurity findingsSecurity findings
We audit dependencies and ship a clean package.
Store certification
A scan hit on the package or a bundled dependency.
A clean rebuild, the scan result, and the dependency that was removed.
Microsoft Store noticeMetadata and listingMetadata and listing
We align listing claims with the product.
Store certification
A description, screenshot, or name that does not match the product.
A corrected listing built from the certified package.
Microsoft Store noticeMinimum valueMinimum value
We document real function or consolidate thin products.
Store certification
A product that lacks distinct function or value.
The added function and a listing that states it plainly.
Microsoft Store noticePackage identity mismatchPackage identity mismatch
The package name or publisher does not match what Partner Center reserved.
Store certification
A package identity that differs from the reserved product.
A package built with the correct identity values.
Microsoft Store noticeUnsupported device familyUnsupported device family
The product targets a family it was never tested on.
Store certification
A failure on a device family the product claims to support.
Targets narrowed to supported families and a clean test result.
Removals
Microsoft Store noticePolicy removalPolicy removal
We cure the issue and appeal with evidence.
Policy and content review
A live product that breaks a Store Policy.
The cured product and an appeal citing the policy it now meets.
Microsoft Store noticeCopyright takedownCopyright takedown
We establish rights or replace assets.
IP and notice handling
A rights holder notice on content inside the product.
Proof of rights or replacement content, and a withdrawal request.
Microsoft Store noticeTrademark takedownTrademark takedown
We work the withdrawal and rebrand where needed.
IP and notice handling
A name or icon claimed by a mark owner.
Trademark filings or a renamed listing, run with a withdrawal request.
Microsoft Store noticeRemoval for inactivity or outdated contentRemoval for inactivity or outdated content
A product no longer meets current requirements.
Policy and content review
A product that has not been updated to current policy.
An updated package and listing that meet current policy.
Partner Center account
Microsoft Store noticeAccount closureAccount closure
We map the record and appeal to the agreement term.
Partner Center account integrity
Conduct or links that led to an account action.
A mapped record, corrective actions, and exhibits in one appeal.
Microsoft Store noticeLinked account actionLinked account action
We prove independence with records.
Partner Center account integrity
Shared payout, certificate, or contact details with another account.
An identifier map and proof of independence for each link.
Microsoft Store noticeRating or review manipulationRating or review manipulation
We end the practice and document it.
Partner Center account integrity
Ratings or reviews that look incentivized or coordinated.
The practice removed and the record showing it stopped.
Microsoft Store noticeCompany verification failureCompany verification failure
The company account cannot be verified against its documents.
Partner Center account integrity
Company details that do not match the verification source.
Registration documents and contact details that match exactly.
Privacy and data
Microsoft Store noticePrivacy policy requirementPrivacy policy requirement
We add a policy that matches data use.
Store certification
Personal information accessed without a privacy policy.
A linked privacy policy that describes what the product collects.
Microsoft Store noticePersonal information handlingPersonal information handling
We fix collection and disclosure flows.
Policy and content review
Data collected or shared beyond what the product needs.
The corrected data flow and updated disclosures.
Microsoft Store noticeCapability declarationsCapability declarations
We justify or remove restricted capabilities.
Store certification
Declared capabilities the product does not use or explain.
A manifest trimmed to what the product uses, with notes.
Microsoft Store noticeChildren's data concernChildren's data concern
The product may be used by children without the right handling.
Policy and content review
An age rating or audience that does not match data practices.
Corrected age rating and data handling for younger users.
Payouts and escalation
Microsoft Store noticePayout holdPayout hold
We complete payout and tax profiles.
Payout and tax
Incomplete payout or tax profiles, or a verification gap.
Complete profiles matching the account entity and a support case.
Microsoft Store noticeIdentity verificationIdentity verification
We reconcile account and entity data.
Payout and tax
Account details that do not match verification documents.
Matching documents submitted once after an audit.
Microsoft Store noticeLegal letterLegal letter
Attorney-reviewed letters under the App Developer Agreement.
Partner Center support and Legal
A complete record that stalled in support.
An attorney prepared letter under the App Developer Agreement.
Microsoft Store noticePayout returned by bankPayout returned by bank
A payout bounced back and the next one is held.
Payout and tax
A returned payment on the payout profile.
Corrected bank details in the account holder's name.
Your Microsoft Store case may not be listed here. We have likely seen it.
We’ve handled far more Microsoft Store cases than fit on one page, including rare notices and cases no one could name. Send it over and we’ll work out the path with you.
Microsoft Store Certification and Removal FAQs
Don’t see your question? Send us your certification report and we’ll answer it directly.
Why did my Microsoft Store app fail certification?
A Microsoft Store app fails certification when it does not pass the security tests, the technical compliance tests or the content compliance review. Microsoft sends a certification report that names the test that failed and the Store policy that was not met. Fix those exact items before you build a new submission.
How long does Microsoft Store certification take?
Microsoft Store certification can take up to 3 business days. Content compliance review can take longer depending on how complex the app is, its visual content and how many submissions Microsoft has. Once certified, publishing takes a few minutes and customers usually see the listing within about 15 minutes.
How do I fix a failed Microsoft Store certification?
To fix a failed Microsoft Store certification, read the certification report, fix the failed test and policy, then create a new submission to restart certification. For a security failure, Microsoft says to run current antivirus on your development system and rebuild the package on a clean system. Run the Windows App Certification Kit before resubmitting.
How do I appeal a Microsoft Store rejection or removal?
To appeal a Microsoft Store rejection or ask about certification status, email reportapp@microsoft.com with your product details and a clear explanation. Microsoft reports an average processing time of 2.37 days, and in its latest reported year it overturned 623 decisions out of 1,118 enforcement appeals. A well documented appeal matters.
What does Microsoft Store policy 10.1 mean?
Microsoft Store policy 10.1 requires your listing to accurately describe what the product does and where it comes from. You must not use the same name, images or metadata as other products unless you also publish them, and you must not mislead customers about features or relationships to other products. Search terms are limited to seven relevant terms.
What does Microsoft Store policy 10.2 security mean?
Microsoft Store policy 10.2 says your product must not put user security at risk. It bans malware, dynamic code that changes functionality beyond the description and offers to install secondary software you did not develop. Games and Xbox products must be installed and updated only through the Store. Security violations can lead to removal and account suspension.
Why was my Microsoft Store app removed after it was published?
Microsoft removes a published Store app when spot checks or reports find a policy violation after launch. Microsoft keeps checking apps in the Store for compliance. Serious problems like fraud, malware or child safety issues can also lead to action against the developer account itself, so a removal needs a careful, complete response.
What privacy rules does a Microsoft Store app have to follow?
Under Microsoft Store policy 10.5, an app that collects or sends personal information needs a privacy policy. It must get opt-in consent before publishing customer data to third parties, get express consent for highly sensitive data like health or financial data, store data with modern cryptography and respect location settings. Gaps here cause removals.
Does my Microsoft Store app have to use Microsoft in-app purchase?
Under Microsoft Store policy 10.8, games and Xbox products must use the Microsoft Store in-product purchase APIs for digital goods. Non-game PC apps may use a third party payment API. A company account is required if the product asks for financial information, and loot boxes must show their odds before purchase.
Can someone help me get my Microsoft Store app certified or reinstated?
Yes. We read your certification report or removal notice against your package, listing and libraries, fix the real cause with your team and write the appeal with proof. Payout problems get worked on their own track. Book a free assessment and we will tell you how hard your case is.
What does a Microsoft Store appeal service cost?
The cost of a Microsoft Store appeal service depends on how hard the case is. A single failed test is quick work. A security finding, a removal or a Partner Center account action takes more. We start with a free assessment and quote a price before any work begins, so you know the cost upfront.
Can anyone guarantee Microsoft Store certification or reinstatement?
No one can guarantee Microsoft Store certification or reinstatement, because Microsoft makes the final decision. Be careful with anyone who promises it. What we commit to is the work: a full review of the report, a fix and appeal built on evidence and a straight answer about your chances before you pay.
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Get a Free Assessment of Your Microsoft Store Case
Send us your certification report or notice. We’ll tell you where you stand before you pay anything.
- A strategist reads your notice before the call
- You leave with the route and the grade in writing
- No fee to talk, no obligation after