Get Approved to Sell Gated Brands and Restricted Categories on Amazon and Walmart.

For Amazon and Walmart sellers. Ungating runs through a different path than a suspension. Approval is decided on paper: invoices, quantities, supplier details and authorization. We check every document against the requirement before it’s filed, so the application answers the reviewer before they ask.

97%Peak reinstatement rate
10,000+Cases resolved
145+Platforms covered
Amazon and Walmart onlyBuilt on genuine invoicesDenied applications refiled
Is this application readyTick what you have
0%Gated
Note

Pick what you want to sell, then tick the documents you already have. The lock opens when the file would hold up to a reviewer.

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What we handle

Ungating for Gated Brands and Restricted Categories

Most denials come from paperwork that doesn’t match what the reviewer expects, and that’s usually fixable with the right genuine documents.

Your locked catalogTap a product to unlock it

Note

These are products a seller wanted to list and could not. Tap one to see which kind of lock it is.

How the reviewer reads it

How the Reviewer Decides Your Ungating Application

The reviewer compares your invoices, supplier and quantities to the requirement for that brand or category. A mismatch anywhere is a denial, and repeated denials make the next attempt harder.

We never fabricate or alter an invoice. If your sourcing doesn’t support the approval yet, we tell you what would, like authorized distributor invoices going forward or a genuine letter of authorization.

  • Requirements checked per brand and category
  • Invoices verified before anything is filed
  • Denial reasons corrected, not resent
Find the mismatchTap the red cells
Seller accountInvoiceSupplier record
Legal nameNorthfield Goods LLCNorthfield Goods LLC
Address410 Harbor Rd, Tacoma410 Harbor Rd, Tacoma410 Harbor Rd, Tacoma
ProductHalden Audio H2 headphonesHalden Audio H2 headphones
Quantitynot on file120 units
Datenot on fileLast month
Supplier contactnot on filePhone and website listed
5 mismatchesNot ready to file
Note

Everything here is real paperwork. Five cells still disagree. Tap a red one to see why a reviewer would stop there.

How we handle it

How We Build Your Approval File

Every application is checked against the same requirement the reviewer uses, and it’s filed once, correctly.

Build the approval fileTap each document into the folder
  1. 01Target
  2. 02Requirement
  3. 03Documents
  4. 04File
  5. 05Protect
0 of 5Approval file BA-0321
Submitted
Reviewer: Can you confirm the supplier is authorized to sell this brand?
Yes. The distributor agreement and the brand letter are attached, pages 4 and 5.
Note

Five pieces, in order. Tap each card to put it in the folder. The application goes last, and only once.

Where we handle it

Brand Approval on Amazon and Walmart

We run brand approval and category ungating for Amazon and Walmart sellers. Pick one to see what the reviewer checks.

An invoice, the way a reviewer reads itTap the numbers
Reviewer checks
Meridian Wholesale Supply1800 Commerce Way, Reno NV
INVOICENo. 44820Date: last month
Bill toNorthfield Goods LLC410 Harbor Rd, Tacoma WA
ItemQtyUnit
Halden Audio H2 headphones, black60hidden
Halden Audio H2 headphones, white60hidden
Sales: (775) 555 0142 ยท meridianwholesale.example
  1. Real supplier
  2. Name matches account
  3. Inside the window
  4. Products named
  5. Wholesale quantity
  6. Verifiable contact
Note

This invoice would hold up. Tap each number to see what the reviewer is checking, and switch marketplaces to see how it changes.

What you get

Approvals Built to Hold Up to Review

You get a documentation set you can reuse as the catalog grows. If a brand or category isn’t realistic with your current sourcing, we tell you before you spend money on inventory.

Your approvals, and the check before you listType a product
Note

This is the file you keep. Type any product to see whether it is covered, pending, or not worth the inventory yet.

Ungating questions

Brand Approval and Ungating FAQs

Don’t see your question? Send us what you want to sell and we’ll answer it directly.

What does ungated mean on Amazon?

Ungated on Amazon means you have been approved to sell in a restricted category or a gated brand that new sellers cannot list right away. Amazon decides each request on paper, usually based on your sourcing documents and account standing. Until you are approved, the listing shows a restriction and an Apply to sell or Request approval button.

How do I get ungated on Amazon?

You get ungated on Amazon by finding the product in Seller Central through Add a Product, opening the listing limitations and clicking Request approval. Amazon then asks for what that brand or category requires, often invoices from a manufacturer or distributor that show your business name, the products and a wholesale quantity. Some categories ask for several invoices.

What invoices does Amazon accept for ungating?

Amazon accepts ungating invoices that come from a real manufacturer or distributor, show your legal business name and address as they appear on the account, list the exact products, are dated inside the required window and show a wholesale quantity. The supplier must be reachable to verify. A mismatch on any of those lines is a common denial reason.

Why was my Amazon ungating request denied?

Amazon usually denies an ungating request because the documents do not match what the reviewer expects for that brand or category. Typical causes are an invoice from an unverifiable supplier, a name or address that differs from the account, the wrong products or too few units. Read the denial reason and fix that exact gap before you apply again.

How do I get brand approval on Walmart Marketplace?

You get brand approval on Walmart Marketplace through the Brand manager in Seller Center, under Growth. Set up the item in your catalog first, find the brand and select Apply for privileges, then upload a letter of authorization or other proof of your relationship to the brand. The brand must already be registered in the Walmart Brand Portal.

What is an authorized reseller on Walmart?

An authorized reseller on Walmart is a seller the brand owner has approved in the Walmart Brand Portal. Authorized resellers can update the brand’s item content over other Marketplace sellers, except the acting brand owner. A brand has one acting brand owner and can have multiple authorized resellers. It typically takes 24 hours for privileges to appear once assigned.

How long does Walmart brand approval take?

Walmart brand approval timing depends on the brand owner, because the brand reviews your Brand manager application and Walmart notifies you by email. Walmart says it stays neutral in supplier and reseller agreements and does not mediate disputes. Once a brand assigns the role, privileges typically show up within 24 hours.

Can I get ungated without invoices?

You generally cannot get ungated without genuine sourcing documents, since both Amazon and Walmart decide approval on paper. Never create or alter an invoice or letter of authorization, because fake documents can cost you the whole account. If your current sourcing does not qualify, the fix is buying from an authorized distributor or getting real brand authorization.

Is an ungating service worth it?

An ungating service is worth it when you have been denied before, are entering a brand with strict requirements or want to know whether your sourcing qualifies before you buy inventory. Repeated denials make the next attempt harder. We check every document against the requirement before anything is filed. Start with a free assessment.

How much does Amazon or Walmart ungating cost?

The cost of ungating depends on the brand or category and how much of your sourcing file needs work. A clean set of distributor invoices takes less work than a refile after several denials. We start with a free assessment, then give you a price before any work begins.

Can anyone guarantee Amazon or Walmart ungating approval?

No one can guarantee ungating approval, because Amazon, Walmart and the brand owners make the final decision. Be careful with anyone who promises it. What we commit to is the work: genuine documents checked against the requirement, filed once and correctly, and a straight answer on your chances before you pay.

Start here

Get a Free Assessment of Your Ungating Application

Pick Amazon or Walmart and tell us what you want to sell. We’ll tell you where you stand before you pay anything. We’ll tell you where you stand before you pay anything.