Account Health

Quick answer. The Account Health Rating is a color-coded score from 0 to 1,000 that Amazon shows on the Account Health page for each store you sell in. Amazon says it indicates your account's risk of deactivation for non-compliance with…

Quick answer. The costliest FBA inventory mistakes are sending more stock than demand supports, letting units age into the surcharge, leaving sellable units stranded without an active offer, and running out of your best sellers. Amazon measures all four in…

Quick answer. "Black hat" is the seller term for tactics that break Amazon's rules to gain an edge, either by inflating your own listings or by damaging a competitor's. Amazon's Seller Code of Conduct prohibits both directions. You may not…

Quick answer. Order Defect Rate (ODR) is the percentage of your seller-fulfilled orders in a 60-day period that received negative feedback (1 or 2 stars), an A-to-z Guarantee claim that counts against you, or a service chargeback. Amazon requires ODR…