Well, we are finally in the final stretch of our blogs concerning unequal competition on Amazon. Yes, sometimes it may seem that we sound like a broken record, but our main goal is to bring to your attention the most important things that you can face during your operation on Amazon. As an Amazon seller, you should be aware of the strengths and weaknesses of your competitors in order to protect your business in advance. Therefore, Got Suspended Clients’ team keeps passing you vital tips on how to stay afloat in this market and earn money at the same time!
Two Steps from Discovering to Buying
As an Amazon seller, you should be aware of the entire path that your customers walk through in order to get to the touchpoint with your products. Keep in mind that each of the parts of your page has its purpose for directing your customer through the final point of buying the product. It’s like a little trip that your customer takes to make the final decision to buy or not to buy. As a rule, this way consists of several stages:
- Awareness
- Interest
- Decision
- Action
Therefore, you should be extra careful when it comes to your customers. For example, you can show positive reviews to reassure your future customers that you are providing the best customer service in the marketplace!
Work on a Return Policy
Let’s be honest, no one likes to deal with returns since they are a pain in the butt both for sellers and customers. However, if you are an Amazon seller, you should get used to it since it is a common issue when you are dealing with online shopping. Therefore, as a seller, you have to combine all your efforts in order to provide a super clear return policy:
- Time Frame
- Return Process
- Refunds
- Limitations
These are the most important aspects when it comes to returns. Once you manage to provide clear information concerning these points, you will gain your customers’ trust and their willingness to buy your product.
The Importance of Advertising
By launching an e-commerce business, you should be ready that you are going to meet lots of obstacles and sophistication. One of the most complicated aspects refers to the process of increasing the traffic to your online page. Of course, your main competitor possesses more than 50% of the market; however, there is still 50% of the market which is not cornered by Amazon. So, take this advantage and go ahead.
Keep in mind, that if you want to succeed in this process, you should use the most powerful weapon of our time: Advertising!!! There are a ton of useful tools such as Google Ads, SEO, Facebook, and many others, which can help you boost your sales.
Of course, there are no doubts that Amazon is a strong player in the e-commerce field; but believe us, that there are lots of opportunities to succeed in this field, just by choosing the right niche of the product which you are going to offer your customers. Follow our guidelines and you will succeed in your business very soon.
However, in the pursuit of getting more customers, sellers sometimes forget about the safety of their business and lose their selling privileges for one reason or another. With Got Suspended Clients, you should not worry about your account’s suspension, since we are not only able to handle all the types of suspensions, but can also provide you with lots of useful information on how to run a perfect business on Amazon and rule out the possibility of getting suspended!
