The Amazon Appeal Service Agency That Reinstates the Accounts Other Reinstatement Agencies Give Up On.

If Amazon deactivated your account, every day it stays down costs you sales. We go through your whole account, find what actually set off the suspension and write the Plan of Action Amazon needs to see. Start with a free assessment and know where you stand before you pay.

97%Peak reinstatement rate
10,000+Cases resolved
145+Platforms covered
Free assessment before you pay anythingEvery appeal written to the exact policy on your noticeAttorney-reviewed letters when a case needs legal weight
Performance NotificationsOpen a notice
Performance / Performance Notifications
Inbox 6
From

Your Amazon selling account has been deactivated

What Amazon is looking for

How we answer it

Send us this case →
Note

Open the notice that looks like yours. We show which Amazon team sent it, what that team checks, and how we would answer it.

As featured in
Fox BusinessBusiness InsiderCBS NewsMarketWatchHuffPostInternational Business Times
What we recover on Amazon

Get Your Amazon Account Back and Your Funds Released

When Amazon deactivates you, your listings go inactive and your payouts stop the same day. We work all of it at once.

Amazon · Account Health
BeforeDeactivated
Selling privilegesRemoved
Open violations4
Appeal statusRejected twice
92Account Health Rating
Suspected inauthenticOpen
Trademark complaintOpen
Order Defect RateAt risk
Listing policyResolved
AfterActive
Selling privilegesRestored
Open violations0
Appeal statusAccepted
312Account Health Rating
Suspected inauthenticResolved
Trademark complaintRetracted
Order Defect RateHealthy
Listing policyResolved

What changesThe whole account is back: selling privileges, the Account Health Rating, and every violation behind the deactivation closed out.

Amazon · Manage All Inventory
Before312 inactive
Blocked ASINs41
Suppressed271
Featured OfferLost on 88
All 5,112Active 4,800Inactive 312
ProductASINStatus
Home storage set, 3 packBlocked
Kitchen organizerSuppressed
Branded bottle setRemoved
Pantry bins, 6 packBlocked
Drawer dividerActive
AfterAll live
Blocked ASINs0
Suppressed0
Featured OfferEligible
All 5,112Active 5,112Inactive 0
ProductASINStatus
Home storage set, 3 packActive
Kitchen organizerActive
Branded bottle setActive
Pantry bins, 6 packActive
Drawer dividerActive

What changesEach blocked or suppressed ASIN worked on its own route, from an invoice audit to a retraction to a compliance upload, until the catalog is live again.

Amazon · Payments, Statement View
BeforeFunds held
Next disbursementPaused
ReserveAccount level
Unavailable balanceAll of it
Total balanceHeld
Settlement period Held
Settlement period Held
Settlement period Held
AfterDisbursed
Next disbursementScheduled
ReserveStandard
Unavailable balanceNone
Total balanceReleased
Settlement period Paid
Settlement period Paid
Settlement period Scheduled

What changesHeld settlements released on reinstatement, or through the separate disbursement path if the account stays closed.

Drag the handle to compare. Illustrative figures.
Who reviews your appeal

Who at Amazon Reviews Your Appeal

Up to seven Amazon teams can touch one deactivation. Our people have sat on the other side of these reviews. Tap a team to see what it wants from you.

Who at Amazon reads your appealTap a station
Inbound dock your appeal
Station 1 of 7

Seller Performance

Signals it weighs
What it needs from you

Note

An Amazon appeal moves between teams the way a parcel moves across a fulfillment floor. Tap a station to see what that team weighs.

Your suspension notice

What Your Amazon Suspension Notice Means

The notice tells you what Amazon flagged. It rarely tells you why. Pick the notice that matches yours and see what sets it off, what Amazon can prove and what it’s only assuming.

?
Section 3, suspected inauthentic

Inauthentic complaint

Owned by Seller Performance with Brand Protection

Typical grade: Difficult

What sets it off

  • A customer or rights owner complaint on named ASINs
  • Units sold exceed what invoices cover
  • Supplier cannot be verified independently

What they can prove

  • Sales volume per ASIN
  • Invoice dates and quantities you submitted
  • Complaint IDs on file

What they infer

  • That the goods did not come from the brand's supply chain
  • That missing invoices mean unverifiable stock

Our pathway

  1. 1Audit the invoice chain per ASIN: name, date, quantity
  2. 2Contact suppliers so Amazon can verify them
  3. 3Plan of Action built on the supply chain, not an apology
  4. 4Submit in Account Health, escalate only with new evidence
Most inauthentic cases are not about fake product. They are about invoices Amazon cannot tie to what you sold.
SEC
Section 3 deactivation

Business Solutions Agreement

Owned by Seller Performance

Typical grade: Hell 1 to 2

What sets it off

  • A risk Amazon names only in category terms
  • Several smaller signals stacked together
  • A prior appeal that did not answer the risk

What they can prove

  • The policy it cites
  • Your account history and prior appeals

What they infer

  • A risk to customers, Amazon, or other sellers
  • That the business model itself is the problem

Our pathway

  1. 1Decode which risk Section 3 is acting on
  2. 2Answer that risk with evidence, not the category label
  3. 3Show the operating change with dates
  4. 4Move the file to a human reviewer
Section 3 is a label, not a reason. We find the reason first.
Related account deactivation

Related account

Owned by Trust and Safety

Typical grade: Hell 1 to 2

What sets it off

  • A shared bank, card, tax ID, device, or network
  • A link to an account that is not permitted to sell

What they can prove

  • The shared identifier itself
  • When it was last used

What they infer

  • Common ownership or control
  • That you are trying to get around an earlier decision

Our pathway

  1. 1Map every identifier on the account
  2. 2Isolate the one hit that creates the link
  3. 3Prove what is independent and explain what is shared
  4. 4Appeal with the map attached
Related account cases are won with a map, not an apology.
NOTICE
Trademark, copyright, or patent

IP complaint

Owned by Brand Protection and Notice Dispute

Typical grade: Difficult

What sets it off

  • A rights owner notice on a listing
  • Use of a mark, image, or design they claim

What they can prove

  • The complaint ID and rights owner
  • The listing content at the time

What they infer

  • That the claim is valid unless retracted

Our pathway

  1. 1Check whether the claim actually covers your listing
  2. 2Request a retraction from the rights owner
  3. 3Correct the listing where needed
  4. 4Dispute through the right channel in parallel
The fastest way to clear an IP complaint is usually a retraction.
Customer review policy

Review manipulation

Owned by Trust and Safety

Typical grade: Hell 1 to 2

What sets it off

  • Incentivized or requested reviews
  • Review patterns tied to a vendor or tool

What they can prove

  • The review pattern and timing
  • Messages or inserts on record

What they infer

  • Intent to manipulate ratings

Our pathway

  1. 1Full disclosure of every request, tool, and vendor
  2. 2Proof each one ended
  3. 3A compliant review process going forward
  4. 4Plan of Action built on the disclosure
Partial answers get rejected, so we build a complete disclosure first.
Performance deactivation

Order Defect Rate

Owned by Seller Performance

Typical grade: Moderate

What sets it off

  • Defects above 1 percent on the rolling window
  • A-to-z claims, chargebacks, negative feedback

What they can prove

  • Every defect order
  • The week the rate crossed the line

What they infer

  • That the cause is still running

Our pathway

  1. 1Trace every defect to an order and a cause
  2. 2Show the fixes already completed with dates
  3. 3Add the fulfillment controls
  4. 4Quantified Plan of Action
Performance cases are the most recoverable when the root cause comes from your own order data.
Seller verification

Identity verification

Owned by Seller Verification

Typical grade: Moderate

What sets it off

  • A document that does not match the account
  • An expired or unclear upload
  • A new video or in person check

What they can prove

  • What was uploaded and when

What they infer

  • That the account holder may not be who they say

Our pathway

  1. 1Line up every document to one name and entity
  2. 2Replace anything expired or unclear
  3. 3Prepare for the video check
  4. 4Resubmit once, complete
Verification fails on small mismatches. We fix every one before the upload.
Your deadlines

How Long You Have to Appeal and Get Your Funds Released

Two clocks start the day Amazon deactivates you. One is your window to appeal. The other is day 90, when you can request your withheld funds. A rushed appeal can cost you both. Drag to your day and see where you stand.

What we line up on day one

  • The exact date on the notice and the violation it names
  • The Plan of Action draft and the exhibit list
  • The withheld funds and when a disbursement request can be filed
  • Any parallel track, such as a rights owner retraction
Your Amazon deadline calendarDrag the day
Appeal windowFunds eligible to requestToday
Day 0Date on the noticeDay 90Appeal window endsDay 90Funds request can be filed

Illustrative. Counted from the date on your deactivation notice. Amazon can change its process, so we confirm the dates on your notice first.

Appeal window
Held funds

What we do this week

Note

Two Amazon clocks start on the day of deactivation. Drag to your day and see where both stand. Illustrative dates.

How Amazon’s internal teams see your account

How Amazon Decides Whether to Reinstate Your Account

Amazon doesn’t read your appeal on its own. It reads it against your whole account: your metrics, your complaints, your linked accounts and every appeal you’ve sent before. We write yours to answer what Amazon is actually weighing.

!

Potentially how it looks. A fictitious reconstruction built from our research and quantified only from cases we have handled. It is not an Amazon screen or tool. Names, IDs, and records are invented or redacted.

Seller recordSeller ID Marketplace USStore tier Open investigation
Account deactivated. Plan of Action under review by Seller Performance.
Annotated: do not reinstate without a verified supply chain.

Seller summary

Performance standards, policy flags

Standards run on rolling windows. One breach can put the whole account under review.

Identity

Standing

Controls

Seller profileSeller listingsReturn policyAdd details
AccountBankCardTax IDEmailDeviceBrowserNetworkPhoneAddress
This accountDeactivated694532
Account 02Blocked
Account 03Normal
Account 04Normal
Account 05Pending
Account 06Normal
Account 07Fraud flag
Account 08Normal

Showing 8 of 61 related records. A related account decision rests on which shared identifier the team believes, so we map every hit before writing a word.

SearchShow 10 entries
ItemStatusReasonUnits 90d
Showing 1 to 7 of 5,112 entries123...Next
Order Defect Rate, weeklyWithin targetBreachThreshold

W1W2W3W4W5W6W7W8

We rebuild this from your own order reports before anything is written.

SearchShow 10 entries
ActionLast30 dayLifetime
Showing 1 to 10 of 1,146 entries123...Next
SearchShow 10 entries
CaseStatusQueueUpdated
Showing 1 to 5 of 1,146 entries123...Next
SearchShow 10 entries
WhenBrowser, OSDevice IDNetworkTime zoneLocation
Showing 1 to 6 of 400 entries123...Next
How Amazon reads itTap any line in the record

Every flag above is something a reviewer weighs before they read a word of your appeal. Tap one to see what it means and what we do with it.

Step by step

How to Get a Suspended Amazon Seller Account Reinstated

Click through the Seller Central screens your appeal moves through. Below is how we work your case, start to finish.

The Amazon appeal, screen by screenClick through the screens
sellercentral.amazon.com/performance/account/health
Account HealthAccount Health RatingAt risk
Policy compliance
Received intellectual property complaints1
Product authenticity customer complaints0
Restricted product policy violations0
Listing policy violations0
Notice savedPrior appeals savedOrder report savedReturn report saved
Received intellectual property complaintsAction required
ASINB0XXXX1234
DateDay 0
Complaint typeTrademark
Stock receivedListing editedComplaint filedListing removed

Timeline rebuilt from your own reports. Illustrative.

Case grade before you payWritten
ModerateDifficultHell 1 to 2Hell 3 to 5Past a human path
Documents still neededSupplier invoices for the ASIN
Working timeline rangeStated in writing
Submit appealPlan of Action
Exhibit 1Exhibit 2Exhibit 3Submit
Appeal statusUnder review
You

Plan of Action with three exhibits submitted.

Amazon

We need more information. Provide invoices for the ASIN listed.

You

Invoices added as Exhibit 4. Nothing else changed.

We answer the one gap a reply names. Illustrative exchange.

Screen 1 of 5
Note

Everything starts on the Account Health page. We export it with the notice, every prior appeal, and your order and return reports before a word is written.

The steps, in writing
  1. 01

    Step 1. We read everything Amazon sent

    Your notice, every past appeal, your Account Health page and your order data. Nothing gets written until we see the full picture.

    • Deactivation notice
    • Every prior appeal
    • Account Health export
    • Order and return reports
  2. 02

    Step 2. We reconstruct what actually happened

    Your own data usually shows what the notice leaves out. We find the real cause and make sure it holds up when a reviewer starts asking questions.

    • Timeline of events
    • ASINs and orders involved
    • Likely detection signal
    • Owning department
  3. 03

    Step 3. We grade the case before you pay

    You’ll know how hard your case is and why. If we can’t help, we tell you before you pay.

    • Case grade
    • Risk notes
    • Documents still needed
    • Working timeline range
  4. 04

    Step 4. We write to the policy on your notice

    Why it happened, what you’ve already fixed and what stops it from happening again, with proof behind every point. A second specialist reviews it before it’s filed.

    • Plan of Action
    • Exhibit index
    • Quality review
    • Submission plan
  5. 05

    Step 5. We keep it moving until a person decides

    Every reply from Amazon tells us something. If it’s denied, we rebuild from the denial reason. We never resend the same appeal.

    • Submission log
    • Reply analysis
    • Escalation route
    • Reinstatement checklist

If the first submission is rejected

1

Account Health appeal

Open the specific violation in Account Health, select Submit appeal, and attach the Plan of Action with evidence.

Most Amazon cases are decided here when the Plan of Action is right the first time, which is why we spend the most time on it.
2

Reply analysis and resubmission

A structured response to a rejection that answers exactly what the reviewer said was missing.

Rejections usually point to one gap. We answer that gap instead of rewriting the whole case.
3

Parallel tracks

Rights owner retractions for IP complaints and Notice Dispute for invalid complaints, run alongside the appeal.

A retraction often clears an IP block faster than any appeal can.
4

Funds track

When an account stays deactivated, disbursement can be requested 90 days after deactivation, followed by Amazon’s separate review.

We keep the funds path open from day one so your money is not tied to the outcome of the appeal alone.
5

Notice of Dispute

When a case is stuck and the facts are on your side, an attorney-reviewed notice puts the dispute on record with Amazon. We only use it when the case calls for it.

The last rung. We prepare an attorney-reviewed notice and push for a resolution with Amazon.

Struggling to get it back on your own?

Book a call and we’ll map out your next move.

Your case

Check Where Your Amazon Case Stands

Answer four quick questions and see how hard your case looks and what’s still missing. Nothing is sent until you hit submit.

  1. 1What did you receive
  2. 2Where does it stand
  3. 3What applies
  4. 4What you have

What did Amazon send you

Where does the case stand today

Tick everything that applies

Which of these can you get

Preliminary gradeModerate
Team that owns it
What they check
Our route
Still missing

A preliminary read from four answers. The real grade comes after we read the notice and your file.

Your case file

Amazon case, draft

NoticeNot chosen yet
StatusNot chosen yet
Risk signalsNone ticked
DocumentsNot checked yet
GOT SUSPENDED?UnmatchedMatched
Matched case
97%Peak reinstatement rate
Drag to rotate
Why the hard cases come here

We are the ones sellers come to when every other agency and law firm has already failed.

Most sellers find us after their appeals were denied and another agency already tried. A denied appeal stays on the account, so the next one has to be built differently. Our team has worked inside these platforms and knows what each review is measuring. That’s how we’ve resolved more than 10,000 cases.

How hard is your case

Know How Hard Your Case Is Before You Pay

Toggle what’s true for your account and watch the grade change. The more damage on the account, the more work it takes, and your price follows. If there’s no real path, we tell you before you pay.

Risk signals
MODModerate
Moderate
What Amazon sees
How we work it

Moderate

A clear metric trigger on an account with a clean history. One quantified Plan of Action built from your own order data.

Difficult

A heavier policy, often with documents the team cannot tie to what you sold. Invoice chain audit and a retraction request before the appeal.

Hell 1

A prior appeal on file that the next one is read against. Rebuild the root cause from scratch so nothing contradicts the record.

Hell 2

Shared identifiers or conduct Amazon reads as intent. An identifier map and a full disclosure, then a Plan of Action built on both.

Hell 3

A Section 3 decision with evidence gaps on file. Rebuild the evidence chain and move the file to a human reviewer.

Hell 4

Stacked denials and a link to an account that is not permitted to sell. Strategy first, a clean map, and a single well timed escalation.

Hell 5

A near dead account with a long record against it. Reinstatement and the disbursement path worked at the same time.

Hell 6

Past a human path. We decline before you pay.

Hell 7

No feasible option left. We decline before you pay.

What you get

What’s Included in Your Amazon Appeal

Everything we file for you, every reply Amazon sends back and a plan to keep it from happening again.

Inside an Amazon case packetOpen each tab
Plan of ActionIllustrative
1. Root cause

A listing edit changed the brand field on one ASIN. No check compared edits to brand records.

Exhibit 1
2. Corrective actions taken

Listing restored, all units traced to supplier invoices, the edit permission removed from the contractor.

Exhibits 2 and 3
3. Preventive measures

Every listing edit now needs a second review against brand records, logged weekly.

Exhibit 4
Exhibit indexNumbered and referenced
No.DocumentSupports
1Account Health screenshotRoot cause
2Supplier invoices, 3 monthsCorrective
3User Permissions changeCorrective
4Edit review logPreventive
5Brand record extractPreventive
Quality reviewTap a check
Root cause
Corrective actions
Preventive measures
Evidence

0 of 24

Submission logIllustrative
WhenPathSentReply
Day 3Account Health appealPlan of Action and 3 exhibitsMore information
Day 6Reply to same caseExhibit 4 invoicesUnder review
Day 9Reply analysisNo resend neededTracked
Prevention playbookControls to keep running
WeeklyListing edits reviewed against brand records
WeeklyAccount Health page checked, every new notice logged
MonthlySupplier invoices filed by ASIN
MonthlyUser Permissions reviewed, unused users removed
QuarterlyPlan of Action controls tested against a sample order
Note

Open each tab to inspect the actual documents. On the quality review tab, tap a check to see what a second specialist looks at before filing.

01

Plan of Action

Why it happened, what you fixed and how you’ll prevent it, written to the policy on your notice.

02

Exhibit index

Every invoice, report and screenshot numbered and tied to your Plan of Action.

03

Quality review

A second specialist checks every page before anything goes to Amazon.

04

Submission log

What we filed, when we filed it and every reply Amazon sent back.

05

Prevention playbook

The checks and habits that keep the same notice from coming back.

Inside the packet

What Goes Into a Strong Amazon Plan of Action

Amazon wants to see the cause, the fix and the proof behind both. Tap a document to see an example.

Amazon reference

Amazon Suspension Types and Who Reviews Them

Pick a category, then open any case to see who reviews it, what triggers it, and what we submit.

Who reviews Amazon cases

S

Seller Performance

Owns account level deactivations and reads the Plan of Action you submit through Account Health.

A root cause it can verify against your own data, fixes already completed, and controls that make a repeat unlikely.

Root cause specificityCorrective actions with datesPreventive controlsPrior appeals on file
A

Account Health Services

The specialist team sellers can reach by phone or case for context on an open Account Health issue.

A clear question tied to one violation, not a restatement of the whole appeal.

Which violation is blocking reinstatementWhether documents were receivedCase history
S

Seller Verification

Confirms identity, business registration, address, and bank ownership, including video and document checks.

Every document naming the same legal entity and person, current, legible, and unaltered.

Name matching across documentsAddress proof datesBank and tax ownershipRegistration records
T

Trust and Safety

Handles abuse signals such as related accounts, review manipulation, and Seller Code of Conduct actions.

A precise account of the link or practice, proof of what is not shared, and evidence the behavior stopped.

Shared identifiersReview and feedback patternsLinks to deactivated accountsEvasion behavior
B

Brand Protection and Notice Dispute

Processes rights owner complaints for trademark, copyright, and patent, and handles disputes of invalid notices.

A retraction from the rights owner, or documentation that the complaint does not apply to your listing.

Complaint typeRights owner identityInvoice chainListing content
P

Product Safety and Compliance

Reviews safety complaints, restricted products, dangerous goods, and required documentation for regulated categories.

Documents that match the exact product, model, and brand, and a listing free of the triggering claim.

Test reportsExact model matchClaims on the listingCategory requirements
E

Executive escalation and Legal

Leadership escalation channels and Amazon’s legal department, reached when a strong file is stuck without a human review.

A documented record showing the seller did everything the process asked and still did not get a fair review.

Completeness of the recordPrior good faith appealsContract termsFunds at stake

Account deactivation

Amazon noticeSection 3 deactivation

Section 3 deactivation

Amazon uses Section 3 of the Business Solutions Agreement to deactivate. We decode which risk it is acting on and appeal that risk with evidence.

Reviewed by

Seller Performance

What triggers it

A risk to customers or the store that Amazon names only in category terms.

What we submit

A Plan of Action aimed at the risk behind the category, with evidence for each claim.

Amazon noticeRelated account

Related account

We map the identifier linking you to a blocked account and prove what is independent.

Reviewed by

Trust and Safety

What triggers it

Shared bank, card, address, device, or network data with an account that cannot sell.

What we submit

An identifier map, proof of independence, and an explanation for every real link.

Amazon noticeSeller Code of Conduct

Seller Code of Conduct

We identify the conduct Amazon flagged and document the change in how the business operates.

Reviewed by

Seller Performance

What triggers it

Conduct patterns such as messaging, pricing, or customer contact outside policy.

What we submit

The change in how the business operates, dated and documented.

Amazon noticeDropshipping policy

Dropshipping policy

We show you are the seller of record on every order and restructure fulfillment where needed.

Reviewed by

Seller Performance

What triggers it

Packing slips, invoices, or tracking that name another retailer.

What we submit

Proof you are the seller of record on every order and the restructured fulfillment.

Amazon noticeHacked or compromised account

Hacked or compromised account

We document the unauthorized access, secure the account, and reverse what the intruder changed.

Reviewed by

Account Security

What triggers it

Unauthorized changes to bank details, listings, or login settings.

What we submit

The access timeline, what the intruder changed, and the security controls now in place.

Amazon noticeInauthentic Section 3 with invoice gaps

Inauthentic Section 3 with invoice gaps

Invoices exist but do not cover the units sold or the dates of sale.

Reviewed by

Seller Performance

What triggers it

Sales on named ASINs beyond what the invoices cover.

What we submit

A per ASIN invoice reconciliation and supplier verification.

Amazon noticeDeactivation after a prior reinstatement

Deactivation after a prior reinstatement

The account was reinstated before and the same risk came back.

Reviewed by

Seller Performance

What triggers it

A repeat of a risk the account already promised to fix.

What we submit

Proof the earlier controls ran and what failed, then the stronger control.

Listings and ASINs

Amazon noticeRestricted or prohibited product

Restricted or prohibited product

We find the exact restriction, remove the trigger, and supply only what that policy asks for.

Reviewed by

Product Compliance

What triggers it

A listing that matches a restricted category or keyword.

What we submit

Only what that policy asks for, after the trigger is removed.

Amazon noticeCondition complaints

Condition complaints

Used sold as new complaints usually trace to returns re-entering stock. We fix the process, then answer the complaint.

Reviewed by

Seller Performance

What triggers it

Used sold as new complaints, often from returns re-entering stock.

What we submit

The returns process fix and the answer to each complaint.

Amazon noticeListing quality and detail page

Listing quality and detail page

We correct the field or image that failed and check every variation before asking.

Reviewed by

Catalog Quality

What triggers it

A field, image, or variation that failed a catalog rule.

What we submit

The corrected listing, checked across every variation.

Amazon noticeProduct bundling

Product bundling

We rebuild the bundle to meet the policy or separate it into compliant listings.

Reviewed by

Catalog Quality

What triggers it

A bundle that breaks the bundling policy.

What we submit

A compliant bundle or separate listings.

Amazon noticePesticide or EPA claim flags

Pesticide or EPA claim flags

Wording on the listing reads as a pesticide claim.

Reviewed by

Product Compliance

What triggers it

Keywords that match a regulated claim.

What we submit

Corrected listing copy and any required registration.

Amazon noticeExpiration dated product

Expiration dated product

Dated goods flagged for shelf life or storage.

Reviewed by

Product Compliance

What triggers it

Expiration or storage complaints on the ASIN.

What we submit

Lot and date controls and the corrected inventory process.

Authenticity

Amazon noticeInauthentic complaint

Inauthentic complaint

We audit the invoice chain for name, date, and quantity gaps before anything is submitted.

Reviewed by

Seller Performance with Brand Protection

What triggers it

Units sold that invoices do not cover.

What we submit

An audited invoice chain matched to name, date, and quantity.

Amazon noticeCounterfeit complaint

Counterfeit complaint

We establish provenance for the branded goods and pursue the rights owner where the claim is wrong.

Reviewed by

Brand Protection

What triggers it

A rights owner claim that goods are not genuine.

What we submit

Provenance for the goods and a retraction request where the claim is wrong.

Amazon noticeSupply chain check

Supply chain check

We assemble supplier verification that Amazon can confirm independently.

Reviewed by

Seller Verification

What triggers it

Suppliers Amazon cannot confirm on its own.

What we submit

Supplier verification Amazon can confirm independently.

Amazon noticeForged document allegation

Forged document allegation

We establish the origin of every document and never submit anything that has been altered.

Reviewed by

Trust and Safety

What triggers it

A document that looks altered or does not match its source.

What we submit

The origin of every document, and nothing that has been edited.

Amazon noticeTest buy result

Test buy result

Amazon bought the item and found a problem with it.

Reviewed by

Brand Protection

What triggers it

A failed test buy on a specific ASIN.

What we submit

Sourcing proof for that lot and the correction to stock.

Intellectual property

Amazon noticeTrademark complaint

Trademark complaint

We work the retraction and correct any use of the mark that created the complaint.

Reviewed by

Brand Protection and Notice Dispute

What triggers it

Use of a registered mark on your listing.

What we submit

A retraction path plus corrected use of the mark.

Amazon noticeCopyright complaint

Copyright complaint

We replace the contested images or text and document original ownership.

Reviewed by

Notice Dispute

What triggers it

Images or text claimed by another owner.

What we submit

Replacement content and proof of original ownership.

Amazon noticePatent complaint

Patent complaint

We assess whether the claim covers the product and route patent disputes to the right process.

Reviewed by

Notice Dispute

What triggers it

A patent claim against the product itself.

What we submit

An assessment of the claim and the right dispute process.

Amazon noticeBrand Registry restriction

Brand Registry restriction

We resolve the brand account issue so the catalog and advertising account are released.

Reviewed by

Brand Registry

What triggers it

A brand account problem that locks catalog and ads.

What we submit

The brand account fix that releases both.

Amazon noticeDesign patent on a generic product

Design patent on a generic product

A patent claim that reaches further than it should.

Reviewed by

Notice Dispute

What triggers it

A patent owner notice on a common design.

What we submit

An assessment of the claim and the right dispute path.

Performance metrics

Amazon noticeOrder Defect Rate

Order Defect Rate

We trace defects to orders and show the fix that stops them. Amazon expects it under one percent.

Reviewed by

Seller Performance

What triggers it

Defects above 1 percent over the rolling window.

What we submit

Order level root cause, completed fixes with dates, and fulfillment controls.

Amazon noticeLate shipment and tracking

Late shipment and tracking

We tie late or untracked shipments to a carrier or process cause and show the control that replaced it.

Reviewed by

Seller Performance

What triggers it

Late or untracked shipments above target.

What we submit

The carrier or process cause and the control that replaced it.

Amazon noticeHigh return rate

High return rate

We identify the listing or product issue driving returns and correct it at the source.

Reviewed by

Seller Performance

What triggers it

Returns concentrated on specific listings.

What we submit

The listing or product fix at the source.

Amazon noticeCancellation rate breach

Cancellation rate breach

Orders cancelled before shipment above the target.

Reviewed by

Seller Performance

What triggers it

Pre-fulfillment cancels above 2.5 percent.

What we submit

The inventory sync cause and the fix.

Verification and funds

Amazon noticeIdentity and business verification

Identity and business verification

We audit every document for mismatches before resubmission.

Amazon noticeTax and bank verification

Tax and bank verification

We align ownership across tax and bank records so the hold can clear.

Amazon noticePayout hold and reserve

Payout hold and reserve

We work reinstatement first and the disbursement path in parallel when funds are held.

Amazon noticeFBA reimbursement claims

FBA reimbursement claims

We file documented claims only, inside the window, with no duplicates.

Amazon noticeFunds held after closure

Funds held after closure

The account is closed and the balance has not moved.

Reviewed by

Seller Payments

What triggers it

A closed account with a remaining balance.

What we submit

The disbursement request with the documents it needs.

?
Don’t see yours? Send us your notice.

Your Amazon case may not be listed here. We have likely seen it.

We have handled far more Amazon case types than fit on one page, including rare notices, stacked decisions, and cases no one could name. Send it over and we will work out the path with you.

Amazon reinstatement questions

Amazon Account Suspension FAQs

Don’t see your question? Send us your notice and we’ll answer it directly.

Why was my Amazon seller account deactivated?

Amazon deactivates a seller account when it decides you breached its agreement and did not fix it within the cure period, when its controls flag possible deceptive, fraudulent or illegal activity, when your account could harm customers or other sellers, or when your Account Health Rating drops below its threshold. Your notice names the policy. Your account data usually shows the real cause.

How do I appeal an Amazon seller account suspension?

You appeal an Amazon deactivation in Seller Central under Performance, then Account Health, then Reactivate your account. Amazon may ask for a questionnaire, an acknowledgment of the violation, a quiz or supporting documents such as invoices and business licenses. Most sellers also submit a Plan of Action that covers the root cause, the fixes made and the steps that stop a repeat.

What should an Amazon Plan of Action include?

An Amazon Plan of Action should explain the root cause of the problem, the actions you already took to fix it and the steps that keep it from happening again. Keep it specific to the policy on your notice and back every point with proof, such as invoices, order data or corrected listings. Generic templates and vague apologies tend to get rejected.

How long does Amazon take to review a reinstatement appeal?

Amazon tells sellers to expect a reply to an appeal within about two days, but full reinstatement often takes longer. Many cases go through several rounds of documents, and Section 3 or related account cases can run for weeks or months. Check Account Health after every reply and answer exactly what Amazon asks for in each one.

What happens to my money when Amazon suspends my seller account?

When Amazon deactivates a seller account, it can withhold your payments for as long as it decides a risk to customers or Amazon remains. If Amazon finds deceptive, fraudulent or illegal activity, including counterfeit goods, its Business Solutions Agreement lets it withhold payments permanently. Reinstatement is usually the fastest way to reach withheld funds. We fight to get it released.

What is an Amazon Section 3 suspension?

An Amazon Section 3 suspension refers to Section 3 of the Business Solutions Agreement, which lets Amazon suspend or terminate an account right away for deceptive, fraudulent or illegal activity, or for harm to customers, other sellers or Amazon. These cases are harder than performance cases. The appeal needs solid proof of who you are, where your inventory came from and how you operate.

Should I send another appeal if Amazon rejected my first one?

Sending another Amazon appeal right after a rejection usually hurts more than it helps. Amazon reads each new appeal against every one you sent before, so a rushed resubmission that repeats or contradicts the first can stall the case. Read the denial reason, fix the exact gap it names, then submit once with new proof.

Can I open a new Amazon seller account if mine is suspended?

You should not open a new Amazon seller account to get around a suspension. Amazon allows one selling account per region unless you have a legitimate business need and all of your accounts are in good standing. A new account tied to a deactivated one can be deactivated too, along with its funds. Appealing the original account is the safer path.

How do I keep my Amazon account from getting suspended again?

You keep an Amazon account from getting suspended again by checking the Account Health page often and acting on warnings before they turn into a deactivation. Keep supplier invoices on file, answer customer and IP complaints quickly and stay on top of your performance metrics. Amazon treats a repeat violation more harshly than the first one.

Is it worth hiring an Amazon appeal service?

Hiring an Amazon appeal service makes sense when the case is complex, an appeal was already denied or a large amount of money is withheld. A good service reads your whole account, finds the real cause and writes to the exact policy on your notice. Start with a free assessment so you know how hard your case is before you pay.

How much does an Amazon reinstatement service cost?

The cost of Amazon reinstatement depends on how hard the case is. A simple performance case takes less work than a Section 3, related account or repeat deactivation with denied appeals behind it. We start with a free assessment, then quote a price based on the work your case actually needs.

Can anyone guarantee Amazon reinstatement?

No. Amazon makes the final decision on every appeal, so no one can promise reinstatement, and you should be careful with anyone who does. What we commit to is the work: we build your case on real proof and keep it moving until Amazon decides. You also get a straight answer on your chances before you pay.

Who we protect

The operators, brands, and firms that trust us.

Some agreed to be named. Most cannot be. Here is the part of the roster we are allowed to show.

Tap any gold-framed face to hear it from them
Start here

Get a Free Assessment of Your Amazon Suspension

Send us your notice. We’ll tell you where you stand before you pay anything.

  • A strategist reads your notice before the call
  • You leave with the route and the grade in writing
  • No fee to talk, no obligation after
Amazon noticeSection 3 inauthenticReceived
1Why you got suspended
2Who reviews it
What it meansNext stepsGrade and next step in writing
NoticeWhat it meansWhat we do next
© 2026 "Basilio Inc", All Rights Reserved.Terms & ConditionsPrivacy PolicyDisclaimerAcceptable Use