Quick answer. Digistore24 misleading claims are income, health or deceptive statements in vendor or affiliate marketing that the business making them cannot prove, and they can get the product or the affiliate blocked. Digistore24’s B2B terms let it block an account temporarily or permanently and without notice when it has reason to believe the partner made deliberately false or misleading statements that violate consumer protection or competition law. The reviewer checks one thing, whether the claim can be proven. Find the exact claim on the exact page, rewrite or remove it, keep proof for anything you keep, and send a clean before-and-after record through a Digistore24 support ticket.

The rules come from two Digistore24 documents. The first is the General Terms and Conditions B2B of Digistore24 GmbH, the contract every vendor and affiliate accepts. The second is the help center page on criteria for product and sales pages, which explains what the approval team checks. Neither document has a standalone income claim or health claim policy. The claims rule is built from the contract clauses on accurate information, unlawful promotion methods and misleading statements, and from the consumer protection law those clauses point to.

What Digistore24 Counts as a Misleading Claim

Three kinds of statements cause almost every claims block we review. Each one maps to a specific clause in the Digistore24 contract.

• Income claims. Statements about what the buyer will earn, how fast, or with how little effort. “Make 10,000 a month from home” is an income claim. So is a screenshot of a large balance presented as typical. Digistore24’s page on permitted and prohibited products says fraudulent content is barred and that the make money niche gets extra scrutiny.
• Health claims. Statements that a product cures, treats or prevents a condition, or produces a specific physical result. “Lose 15 kilos in 30 days” and “reverses diabetes” are health claims. Section 2.6.3 of the terms also bars affiliates from promoting medicines, and the criteria page says supplements need special permits and a direct conversation with support first.
• Deceptive claims. Framing that misleads the buyer about what they are looking at or why they must act now. Fake scarcity, fake countdown timers, invented testimonials, fake news layouts and fake endorsements fall here. Section 6.1.11 separately names misleading customers by manipulating the order process.

A claim is a problem when the business making it cannot prove it. A true, documented claim is a fact about the product. A claim that is plausible, hopeful or true for one buyer in a thousand becomes misleading the moment it is presented as what the buyer can expect.

The contract clauses behind a claims block

Most owners never read the terms until a block lands. These are the clauses that decide a claims case.

• Section 3.2.14. The vendor must provide accurate and complete information about the product.
• Section 3.2.1. Selling through Digistore24 must comply with applicable laws and good morals.
• Section 2.6.7. Partners must not promote products using unfair, unlawful or immoral methods. This is the clause that turns unlawful advertising into a contract breach.
• Section 6.1.4. Digistore24 may block accounts for deliberately false or misleading statements that violate consumer protection or competition rights.
• Section 6.1.9. Failing to follow Digistore24’s policies is its own blocking ground.
• Section 5.3.3. Emails must not use false or misleading facts as defined by the German Unfair Competition Act (UWG).
• Section 3.2.12. The vendor must not state or imply that Digistore24 recommends or endorses the product.

What is at stake

Section 6.1 lets Digistore24 block the partner’s accounts temporarily or permanently and without notice when it has reason to believe a listed violation happened. Sections 3.2.3 and 3.2.4 let it reject any product at its sole discretion and remove products from the marketplace at any time. Money is affected too. Section 7.6 allows Digistore24 to withhold payouts on suspected non-compliant activity and requires it to tell you why. Section 7.7 lets it hold outstanding payments for a further 3 months after a termination or a sales suspension and offset them against customer refunds. Section 13.5 allows a contractual penalty for a culpable breach, set at Digistore24’s reasonable discretion and open to review by a competent court.

For a vendor, a block means the product stops selling and every affiliate promoting it loses the commission source. For an affiliate, it means losing the offer and the earnings it produced. If payouts are already frozen, read our guide to a Digistore24 account blocked with payouts held alongside this one.

Who is responsible for which page

Vendors control the sales page, the order page, the product, the thank-you page and the swipe files they hand to affiliates. Affiliates control their own presells, ads, emails and social content. Section 2.9 lets the vendor and Digistore24 set requirements for how affiliates advertise, and those requirements become a direct part of the affiliate’s contract, with Sections 6 and 11 applying. A vendor’s affiliate rules are enforceable against the affiliate through Digistore24.

The first question we ask is which claim sits on which page. A common reason a fix fails is that the vendor rewrites the sales page while an affiliate’s presell still carries the old claim, or the affiliate cleans up a presell that was copied from the vendor’s own swipe.

How Digistore24 Reviews Promotions and Sales Pages

Claims problems surface at two points. The first is product approval. The criteria page says Digistore24 reviews the sales page, the product and the thank-you page before a product can sell, and checks that they match. The review is usually completed within 24 hours on weekdays. Vendors get up to 48 hours to improve the page before a rejection, and a rejection can be reversed by correcting the page unless the product content itself is unacceptable.

The second point is after launch. A claims block usually follows a buyer complaint, a vendor report about an affiliate, or a compliance review of a live sales page or presell. The owner often sees the block or an email notice before seeing which claim triggered it. Section 3.2.13 adds a trap here. Changes to an already approved order form, product or thank-you page must be disclosed promptly, and an undisclosed change can lead to a block without notice. A vendor who adds a new income headline after approval has changed the approved assets.

The reviewer reads the page the way a buyer would, picks out statements that promise a result, and asks whether the business could prove each one. Tone, design and your belief in the product carry no weight.

What reviewers read first

• The headline and the first screen. The biggest promise on the page is usually the one reviewed first.
• Numbers. Income figures, weight figures, timeframes and percentages draw attention because each one is a specific promise.
• Testimonials and screenshots. Each one claims a real person had that result.
• Urgency elements. Timers, stock counters and “only today” messages are checked against how the offer behaves.
• The framing. A page laid out as a news article, a medical report or an independent review is checked for whether it discloses that it is advertising.
• Access and guarantee promises. The criteria page bars promising lifetime access or lifetime support and caps access limits at two years. Words such as lifetime, unlimited, permanent and forever are listed as prohibited.

Claims that break the page criteria directly

Some claims fail the approval checklist before any law comes into it. The return period must be stated in writing, and the criteria page says a guarantee seal alone is not sufficient. For sales by Digistore24 GmbH, the allowed return periods are 14, 30, 60, 90 or 180 days. A “365-day money-back guarantee” badge promises something the order form cannot honor. Section 2.1 of the terms adds that affiliates may not offer services beyond Digistore24’s return provisions without written approval, so an affiliate promising a personal refund guarantee is outside the contract. Prices must be clearly visible and must not be hidden inside a video.

How a reviewer reads your response

The question is whether every claim that failed the test is gone or now proven. A response that lists each page, each claim and each change answers that directly. A response about the founder’s story or the product’s value does not, however sincere it is. Screenshots carry more weight than descriptions, because the reviewer can see the change without trusting your account of it.

Business models that trigger claims action

Make-money-online vendors and affiliates. Income claims sit at the center of the pitch, which makes this the model most exposed. The prohibited products page also bars trading products and trading robots in any form, so a trading offer is a product problem before it is a claims problem. For a course on running ads or building an online store, sell the skill, the method and the work involved. If you show results, show typical results with the evidence behind them.

Health and weight-loss offers. Results and cure claims draw scrutiny. A program that “melts fat” or “ends joint pain” promises a physical outcome. Describe what the program contains and how it is meant to be used. Remove any cure, treatment or guaranteed-result statement unless you hold evidence that supports it for the product as sold, and remove before-and-after images you cannot document.

Affiliates using advertorial or fake-news presells. Here the deceptive framing is the trigger. A presell styled as a news story, with an invented reporter and a made-up outlet, misleads the reader about what they are looking at. Label advertising as advertising. A presell can tell a story without pretending to be journalism. The prohibited products page also bars content that breaks the terms of platforms such as Google, Facebook and YouTube, so a presell that gets you banned from an ad network is a Digistore24 problem too.

First-time versus repeat findings

The documented consequence is a block of the product or the affiliate, and Section 6.1 allows that block without notice. Termination is different. Section 6.5 says extraordinary termination by Digistore24 generally requires a prior warning, which may be sent by email, and the warning can be skipped when it would obviously be futile. Section 6.6 says that repeating the same or similar conduct after fixing an infringement counts as a continued infringement. A second finding after a fix tells the reviewer the first fix did not hold, so answer the first finding completely.

Account-level blocks from other causes follow similar logic. See our guides on linked and duplicate account blocks and affiliate spam blocks and voided commissions.

Earnings, Health and Scarcity Claims That Trigger Action

Most flagged claims fall into four groups. The table pairs each group with what it would take to keep the claim and the safer rewrite when you cannot.

Earnings claims

The claims we see flagged most often are specific income figures, timeframes attached to income (“in your first 30 days”), effort claims (“no experience needed, two hours a week”) and balance screenshots. A screenshot of the vendor’s own earnings implies the buyer can expect the same. Unless that result is typical, it is misleading. On October 26, 2021, the Federal Trade Commission sent a notice of penalty offenses on money-making claims to more than 1,100 businesses. It covered presenting atypical earnings as typical and falsely saying no experience is needed, and it warned of civil penalties of up to $43,792 per violation at that time.

Health claims

Cure, treat and prevent language is the core risk, with specific weight, size and time figures close behind. “Doctor recommended” without a named, real doctor who did recommend it is both a health claim and a deceptive claim. The FTC’s Health Products Compliance Guidance, issued in December 2022, says health claims need competent and reliable scientific evidence, which generally means randomized, controlled human clinical testing. It also says a disclaimer will not cure an otherwise deceptive claim.

Scarcity and urgency

A countdown that resets on every visit, a “last 3 spots” message on a digital product with no limit, or “price goes up tonight” when it never does are deceptive claims. Real deadlines are fine. EU law lists falsely stating that a product will only be available for a limited time, to push an immediate decision, as unfair in all circumstances.

Testimonials and reviews

A testimonial is a claim that a real person had that experience. Invented testimonials, stock photos presented as customers and paid endorsements without disclosure are the problems we see. Section 8.4 of the Digistore24 terms requires the vendor to hold the rights to customer reviews and images used in marketing. Use only real testimonials, keep written permission on file, and disclose any relationship such as a free product, payment or affiliate status.

How to Rewrite and Substantiate Flagged Claims

Our position in a claims case is that the claims are accurate and substantiated, or they have been corrected. Every step below builds the record that supports it.

1. Find the exact claim and page. Read the notice for any detail on the page or statement. List every asset carrying the offer, including the sales page, order page, upsells, thank-you page, presells, ads, email swipes, social posts and archived pages still reachable by link. Mark every claim in the four groups above.
2. Coordinate vendor and affiliate. Vendors check what affiliates are running. Affiliates check whether their presell copied claims from the vendor’s swipe. Agree in writing who fixes which page.
3. Rewrite within 48 hours. Our method sets a 48-hour target to rewrite flagged content and align it with approved messaging, which matches the improvement window Digistore24 gives vendors at approval. Remove claims you cannot prove and withdraw old swipe files.
4. Disclose changes to approved assets. Under Section 3.2.13, tell Digistore24 promptly about changes to an approved order form, product or thank-you page.
5. Build the substantiation file. For every claim you keep, assemble the proof. If you cannot, remove the claim.
6. Submit through a Digistore24 support ticket. Send one complete response with screenshots, the substantiation and your new review routine.

A worked example across five assets

A vendor selling a paid traffic course receives a block. The sales page headline reads “Learn to run profitable ad campaigns,” which needs a typical-result figure or a rewrite. Further down, a testimonial block shows three customers with large monthly figures and stock photos. The order page repeats one of those figures under the buy button. The thank-you page promotes an upsell with “double your sales in 60 days.” The email swipe given to affiliates opens with “the 4-figure-a-day system.” An affiliate presell for the same offer is styled as a business news article. That one offer carries six claims across five assets controlled by two parties. A fix that edits the headline alone leaves five of them live.

Build the substantiation file

Proof depends on the claim. An earnings figure needs buyer results data showing it is typical, with the number of buyers, the period and how results were measured. A health statement needs scientific evidence for the product as sold, not for one ingredient in isolation. A deadline needs records showing the offer ended when stated. A testimonial needs the customer’s identity, written permission and a note of any payment, free product or affiliate link they received. A claim kept without proof is the next finding.

What the ticket should contain

Name the notice and the claim it concerned. State the position in one sentence. List each page, the claim found and the change made, with before-and-after screenshots attached. Include substantiation for any claim you kept. Describe the pre-publish claims review now in place. Ask one thing, that the finding be cleared and the product or affiliate standing restored. If payouts were withheld, ask Digistore24 to confirm the reason under Section 7.6.

Digistore24 Misleading Claims and the Law in the US, EU and UK

The claims rule applies across the whole Digistore24 marketplace, but the law behind it depends on where buyers are. Section 3.2.11 of the terms says Digistore24 does not give legal advice and that vendors must check their own legal position. The summary below covers which rules apply. It is general information, not legal advice for your situation.

United States

• Section 5 of the FTC Act, 15 U.S.C. 45(a)(1), declares unfair or deceptive acts or practices in or affecting commerce unlawful. It covers vendors and affiliates alike.
• The Guides Concerning Use of Endorsements and Testimonials in Advertising, 16 CFR Part 255, last revised in the Federal Register on July 26, 2023, say a testimonial about a key result will be read as typical. Section 255.2 requires substantiation for that or a clear disclosure of generally expected results. Section 255.5 requires disclosure of material connections such as payment, free products or affiliate commission.
• The Rule on the Use of Consumer Reviews and Testimonials, 16 CFR Part 465, published on August 22, 2024 and in force since October 21, 2024, bans fake testimonials (Section 465.2), undisclosed insider testimonials (Section 465.5), company-controlled review sites posing as independent (Section 465.6) and review suppression (Section 465.7).
• The Lanham Act false advertising provision, 15 U.S.C. 1125(a)(1)(B), lets any person likely to be damaged by misrepresentations about a product’s nature or qualities in commercial advertising sue. Competitors use it.

European Union and Germany

The Unfair Commercial Practices Directive 2005/29/EC, adopted on 11 May 2005, covers misleading actions in Article 6 and misleading omissions in Article 7. Article 7(2) treats hiding the commercial intent of a practice as a misleading omission, which is where unlabeled advertorials fail. Annex I lists practices that are unfair in all circumstances. Point 7 covers false limited-time claims, point 11 covers paid editorial content that is not identified as paid, and point 17 covers falsely claiming a product can cure illnesses.

Digistore24 GmbH is based in Hildesheim, Germany, and its terms name the German Unfair Competition Act directly. The English translation of the UWG on the federal law portal sets out the prohibition of unfair practices in Section 3, misleading practices in Section 5 and misleading by omission in Section 5a. Its Annex mirrors the Directive at item 7 (time-limited offers), item 11 (advertorials) and item 17 (cure claims).

United Kingdom

Schedule 20 of the Digital Markets, Competition and Consumers Act 2024 lists practices that are unfair in all circumstances. Paragraph 7 covers false limited-time claims, paragraph 12 covers paid editorial content, paragraph 13 covers fake consumer reviews and paragraph 19 covers falsely claiming a product can prevent or treat disease. Those paragraphs came into force on 6 April 2025.

In a ticket, the law is useful for one thing. It shows that your corrected promotion is truthful and disclosed for the buyers you sell to. Do not argue that a claim was legal somewhere else, because the reviewer is applying the platform’s terms.

What Never to Do After a Digistore24 Claims Warning

Some responses make a claims case harder to resolve. These are the ones we see most.

• Arguing tone. Explaining that the claim was meant as motivation, or that buyers understand it is marketing, does not help. The reviewer only checks the claim.
• Fixing one page. Rewriting the sales page while the presell, emails and archived pages still carry the claim leaves the problem live.
• Softening without removing. Changing “make 10,000 a month” to “make up to 10,000 a month” keeps the claim, because “up to” figures still imply an expected result.
• Adding a disclaimer under a false claim. A small “results not typical” line beneath a large income promise does not cure it. The FTC’s endorsement guides and health guidance both say so.
• Inventing substantiation. Producing results data or testimonials after the fact, or editing records, turns a claims case into a far more serious one. Section 6.1.5 makes deliberately false statements to Digistore24 a separate blocking ground.
• Moving the claim. Taking the claim off the sales page and putting it in a video, an email or a social post does not remove it.
• Going public against the platform. Section 6.1.6 allows a block for public statements likely to harm Digistore24’s reputation, whether or not they are true. Argue in the ticket, not on social media.
• Blaming the other side. A vendor who blames affiliates without showing what controls exist, or an affiliate who blames the vendor’s swipe without fixing their own page, gives the reviewer nothing to approve.

If the core claim of the offer cannot be substantiated, the problem runs deeper than copy and the offer may need repositioning around what the product delivers. Vendors in that position should also read our guides on a product rejected at approval and a prohibited product deactivated.

Claims Review Routine Before Every Launch

Keep substantiation on file for every income or health statement, and remove any claim you cannot prove before promoting on Digistore24. The routine below puts that into practice.

Before you publish

1. List every asset. Sales page, order page, upsells, presells, ads, email sequences, swipes, videos and social posts.
2. Mark every claim. Earnings, health, scarcity and testimonials, on every asset.
3. Match each claim to proof. If there is no proof in the claims file, the claim comes out.
4. Check the page criteria. Written return period, visible price, no lifetime promises, working buy buttons linked to a Digistore24 order form.
5. Check the framing. Advertising is labeled as advertising and relationships are disclosed.
6. Sign off. A named person approves the asset before it goes live and records the date.

Keep a claims file

For every live page, keep a short file listing each claim, the proof behind it and the date it was last checked. Recheck it at least every 90 days and after every product change. Review presells and email swipes with the same care as the sales page. Most claims problems we see start on pages the owner did not think of as marketing.

For vendors with affiliates

• Give affiliates approved swipes and approved claims only.
• Publish affiliate advertising requirements under Section 2.9 so the banned claims are part of each affiliate’s contract.
• Check affiliate presells and ads for your offer on a regular cycle.
• When approved claims change, withdraw the old swipes and tell affiliates in writing.

For affiliates

• Read the vendor’s sales page and the product before you write a presell.
• Do not copy claims from a swipe unless you are satisfied they can be proven.
• Keep presells inside what the product delivers. Overpromising also drives refunds, as our guide on commissions reversed after a refund explains, and high refund rates bring their own fees, covered in chargebacks, fees and refund rates.
• Disclose your affiliate relationship wherever you promote, as 16 CFR 255.5 requires for US audiences.

Recurring offers

If the offer includes a subscription, the claims review should also check the recurring terms and minimum term on every page, since the criteria page requires both to be displayed. Our guide to Digistore24 subscription cancellation rules covers what those pages need to say.

Run the review on every launch, every page edit and every new swipe. When a block has already landed and the claims file is thin, our Digistore24 reinstatement service rebuilds the record using this method.

Frequently Asked Questions

Why did Digistore24 flag my marketing claims?

Digistore24 flags income, health or deceptive claims in vendor or affiliate marketing that the business cannot prove. The contract basis is Section 6.1.4 on false or misleading statements and Section 2.6.7 on unlawful promotion methods. Common triggers are specific income figures, cure promises, fake scarcity and invented testimonials.

What happens if Digistore24 finds misleading claims?

Digistore24 can block the product or the affiliate, temporarily or permanently and without notice under Section 6.1. It can also withhold payouts under Section 7.6 and hold outstanding payments for 3 more months after a suspension under Section 7.7. A repeat after a fix counts as a continued infringement under Section 6.6.

How do I fix a Digistore24 misleading claims violation?

Remove or substantiate every flagged earnings, health or scarcity statement on every page carrying the offer, and keep a record of each edit. Send before-and-after screenshots and the proof for any retained claim through a Digistore24 support ticket. Fix presells, emails and swipes along with the sales page.

Where is the official Digistore24 policy on misleading claims?

The rules sit in the General Terms and Conditions B2B of Digistore24 GmbH, mainly Sections 2.6, 3.2.14, 5.3.3 and 6.1. The help center page on criteria for product and sales pages adds the approval checks. Check the wording of your own notice for the exact clause cited.

Does Digistore24 allow income claims or health claims at all?

Digistore24 has no clause that bans every income or health claim, but it requires accurate and complete product information and lawful promotion. An income figure that is typical and documented can stay. A cure claim almost never can, because EU, German and UK law list false cure claims as unfair in all circumstances.

Can an affiliate be blocked for claims the vendor wrote?

Yes, an affiliate who publishes a misleading claim is responsible for that promotion even when it came from the vendor’s swipe. Section 2.9 makes the vendor’s advertising requirements part of the affiliate contract, and Section 13.1 makes partners indemnify Digistore24 for claims tied to their promotions.

How do I prevent Digistore24 misleading claims problems?

Keep substantiation on file for every income or health statement and remove any claim you cannot prove before promoting on Digistore24. Review presells, ads and email swipes as carefully as the sales page. Have a named person sign off every asset before it goes live.

Get Help With Digistore24 Misleading Claims

Many vendors and affiliates can clear a claims finding with the method above, because most findings trace to a handful of statements that can be rewritten. Bring the case to us when the core claim of the offer cannot be substantiated, when the business needs to rebuild its positioning while asking for reinstatement, or when a fix has already been rejected. We work through every asset, build the claims file and prepare the response. If the block came with a payout hold, our guide to security deposit and payout delays explains the 60-day deposit timeline.

Start with our Digistore24 reinstatement case review for a free assessment, or book a consultation to review your pages before the next launch. For other networks, browse our affiliate network reinstatement desk.

Sources

1. Digistore24 GmbH, General Terms and Conditions B2B for vendors and affiliates
2. Digistore24 Help Center, criteria for product and sales pages
3. Digistore24 Help Center, permitted and prohibited products
4. GovInfo, 15 U.S.C. 45
5. GovInfo, 15 U.S.C. 1125
6. eCFR, 16 CFR Part 255
7. eCFR, 16 CFR Part 465
8. FTC, Health Products Compliance Guidance
9. FTC, notice of penalty offenses on money-making claims
10. EUR-Lex, Directive 2005/29/EC
11. Gesetze im Internet, Act against Unfair Competition (English)
12. Legislation.gov.uk, Digital Markets, Competition and Consumers Act 2024, Schedule 20