An Amazon Account Health Rating in the At Risk band means your score sits between 100 and 199 and Amazon considers the account at risk of deactivation. It is the last band before Unhealthy, where the account becomes eligible for deactivation or is already deactivated. At Risk is recoverable without an appeal for the account itself, because Amazon restores points as each open violation is successfully addressed. The work is to find which violations took the points, resolve them in order of severity, document each fix so it holds, and stop new violations from landing while you recover. Below we explain what the yellow band means, how points move between bands, how we triage open items, what Account Health Assurance does if you qualify, and the record keeping that keeps the score above 200.

What At Risk Means on the Account Health Page

Amazon’s Account Health Rating program policy describes the rating as a color-coded score from 0 to 1,000 that shows whether your selling account in a given store is at risk of deactivation. The policy defines At Risk directly. If your rating is yellow, based on a score of 100 to 199, your account is at risk of deactivation.

Three practical points follow from that definition.

The account is still selling. At Risk is a warning band. Your listings stay live and you can still fix the underlying items through the normal Account Health process.
The rating is per store. Amazon displays a rating for each store you sell in. A seller can be Healthy in one store and At Risk in another, and each needs its own attention.
The next band is the problem. Below 100 the account is Unhealthy and becomes eligible for deactivation. From there, recovery runs through a Plan of Action for each violation, reviewed by Amazon on its own timeline.

How the warning reaches you

The rating widget on the Seller Central home page turns yellow. Most owners notice that color change, or a Seller Performance email, before they notice which violations caused it. The pattern we see most is several policy violations landing in a short window, each deducting points by severity. Amazon also states that if your account health degrades toward deactivation, it may call you to offer personalized support, using the Emergency Contact phone number in your Notification preferences. Confirm that number is current so the call reaches someone who can act.

Why sellers misread the yellow band

The most common mistake we see at this stage is treating the score as the problem. Sellers ask how to raise the number, write to support about the number, or wait for it to drift back up. The number is a lagging total of individual violations. It moves when the violations behind it are resolved, and it keeps falling when new ones arrive. The first diagnostic question is which specific items took the points. The second is whether any of them is the kind of issue Amazon can act on regardless of the score.

That second question matters because Amazon’s policy states that regardless of your rating, it may deactivate your account immediately if it suspects fraudulent, deceptive, illegal or otherwise harmful activity. If an open item on your page touches identity, related accounts or document integrity, it goes to the top of the list no matter what the score says.

How Points Move Between the Healthy, At Risk and Unhealthy Bands

The bands are fixed in Amazon’s policy.

Band	Color	Score	Amazon’s description
Healthy	Green	200 to 1,000	Not at risk of deactivation for the policies in the score
At Risk	Yellow	100 to 199	At risk of deactivation
Unhealthy	Red	99 or lower	Eligible for deactivation or already deactivated

What takes points away

Amazon assigns points to each policy violation based on severity, across four levels, critical, high, medium and low. Critical violations are the most serious and can lead to immediate account enforcement. When setting severity, Amazon weighs how much the violation harms the customer experience and whether it contravenes applicable laws and regulations. You lose points when a new violation is detected.

Repeat violations cost more. Amazon states that the point value of a violation increases each time the same policy is violated, so repeats degrade the score faster, with higher severity repeats having the most impact. It also states your account may be at immediate risk of deactivation if you reach the maximum number of repeat violations for one policy in 180 days, a maximum that can be as low as two for higher severity violations. In an At Risk account, a second violation on the same policy can do more damage than everything else on the page combined.

What gives points back

Amazon states that you gain points when you successfully address violations. The rating reflects policy adherence and selling activity over the last 180 days. Sellers with Fulfilled by Merchant orders can also earn points from Buyer Contact Rate, Average Contact Response Time and Buyer Dissatisfaction Rate performance, and Amazon grants points when a minimum number of orders are filled.

That combination tells you how fast you can leave the yellow band. The speed depends on how quickly you can resolve the open items on the page, and on not adding new ones while you work. There is no published timetable, and anyone who promises a date is guessing.

What the escalation usually looks like

From the accounts we have worked, the path from a first yellow score to a deactivation follows a recognizable sequence. One or two violations take the account into At Risk. The seller resolves one item but leaves the listings that produced it active. A repeat arrives on the same policy at a higher point cost. The score crosses below 100, and a deactivation notice follows. The fix window is the period between the first yellow score and the repeat. That is where the work pays off most.

The sequence we see from a first yellow Amazon score to a deactivation notice. Tap each stage to see where the fix window sits and what to have ready.

See also Amazon Permanent Deactivation for Fraud and How to Appeal an Amazon Deactivation for Deceptive Activity.

Our Amazon suspension team can take this Amazon case from first review to final submission.

Triage, or Which Open Violations to Resolve First

Amazon’s own instruction is to address all violations listed on the Account Health page in a timely manner, prioritizing those with the greatest severity. Our triage adds two more filters to that order, repeat count and evidence readiness, because those decide how quickly each item can be closed.

Step one is to build the list

Write down every open violation on the Account Health page with the policy, the severity shown, the ASIN or order, the date and any instructions Amazon gives on that item. Each violation has its own path, and the instructions shown next to it tell you what Amazon expects for that specific item. Read them before you write anything.

Step two is to sort by severity, then repeats, then age

Critical and high severity items come first. Next, any policy with two or more violations in the last 180 days, because those are closest to the repeat limit. Then the oldest unresolved items, which have been counting against the score the longest.

Step three is to decide your position on each item

For every violation, choose one of two positions. Either the violation rested on a misidentification that your evidence rebuts, for example a genuine product flagged as inauthentic where you hold matching supplier invoices, or a narrow gap existed and you have closed it. Do not mix the two positions in one response. A reviewer who reads both “this is wrong” and “we fixed it” in the same submission trusts neither.

Step four is to fix the pattern before you answer the item

If a violation came from a listing, check every other listing with the same brand, the same supplier or the same content issue before you respond. If you clear one item and leave its siblings active, the next violation is a repeat at a higher point cost.

Amazon Account Health At Risk warning triage checklist

What the notice names. Record the policy, severity, ASIN or order ID and date for every open violation.
The deadline. Note any response date shown on the item. Where none is shown, treat critical and high items as same-week work.
Repeat exposure. Count violations per policy over the last 180 days. Two or more on one policy moves that policy to the top.
Fraud-type exposure. Flag anything touching identity, related accounts or document integrity. These can be acted on regardless of score.
Your position. Misidentification you can rebut, or a gap you have closed. One position per item.
The evidence to gather. Supplier invoices and authorization letters by ASIN, listing change history, order and tracking records, buyer messages, and your corrective action log.
Sibling listings. Every listing that shares the brand, supplier or content issue, checked and fixed or removed.

Which business models land in the yellow band

Three models produce most At Risk accounts we see, and each has a way to run that keeps the score stable.

Online arbitrage and wholesale resellers. Brand intellectual property and authenticity complaints accumulate across many ASINs, and each one deducts points. Keep supplier invoices and authorization letters indexed by ASIN so any complaint can be answered the same day, and stop selling a brand after its first complaint until you know why it was filed. Our guide on the Amazon inauthentic item complaint appeal explains the documents that carry these cases.
High-SKU catalogs run by small teams. Listing policy and restricted product flags arrive faster than anyone reviews them. Assign one person to open Account Health daily, and remove or fix listings that draw repeat flags instead of leaving them active.
Sellers who leave low severity warnings open. Medium and low items keep counting until resolved. Close them in the week they arrive.

Sellers using third-party fulfillment should also read our guide to the Amazon drop shipping policy violation, because that model can create both a policy violation and performance problems at the same time.

Using Account Health Assurance If You Are Eligible

Account Health Assurance, or AHA, is Amazon’s protection for sellers with consistently strong ratings. Amazon describes it as a benefit for professional sellers who consistently achieve a high Account Health Rating. With AHA, Amazon states it will no longer deactivate your selling account as long as you work with it within 72 hours of being contacted to resolve any issue. The account stays active while the issue is resolved.

Eligibility and what an At Risk score does to it

Amazon’s AHA FAQ sets the bar at an AHR of 250 or higher for at least 6 months, with no more than 10 days below 250, a professional selling account and a valid emergency contact number. To stay enrolled, Amazon states you must keep your rating from falling below 250 for more than 10 consecutive days and maintain a verified emergency contact number. You must meet regulatory compliance obligations in the stores where you operate and engage within 72 hours of a notification. You must also fully resolve issues with Account Health Support and avoid repeating the same compliance issues.

Put those numbers next to the bands and the conclusion is plain. An At Risk score of 100 to 199 is well below the 250 line. A seller who reaches At Risk is either not enrolled or close to losing enrollment. AHA is a reason to stay comfortably Healthy. It is rarely a tool for a seller already in the yellow band.

The seasonal allowance

Amazon allows one exception that matters to seasonal sellers. If your rating falls below 250 after enrollment and you have no policy violations on your Account Health page, you stay enrolled for an additional 180 days. If a new violation arrives during that period, Amazon states you must appeal and resolve it within 10 days, or you lose access. A seasonal dip in orders is therefore survivable. A seasonal dip combined with a violation is not, unless you move quickly.

What AHA does not protect

Amazon states that regardless of AHA status, it may remove you from the program and deactivate the account immediately if it believes you engaged in fraudulent, deceptive, illegal or otherwise harmful activity. AHA covers operational problems you engage on. It does not cover conduct issues.

Support if you are not enrolled

Amazon states that professional sellers who do not qualify for AHA can still reach Account Health Support at any time through Contact us or Call me now on the Account Health page. Use that call to confirm which items are driving the score and what evidence each one needs. Keep notes of the date, the person and what was said, and add them to your corrective action log.

Set an At Risk Amazon account next to what Account Health Assurance requires, and the gap is plain. Compare each line before you count on AHA.

Documenting Each Fix So It Counts

Points return when a violation is successfully addressed. In our experience, the fixes that are accepted quickly are the ones described in the same structure Amazon uses to review appeals, even when the account is still selling. That structure comes from our case method and from Amazon’s own appeal guidance, which asks you to be clear, concise and factual, to explain the root causes of every issue, to give specific actions with dates or documentation, and to provide evidence for every product under review.

Root cause with dates and IDs

Name the specific operational, sourcing, listing or documentation failure, with dates and the ASINs or order IDs involved. “We made a mistake” tells a reviewer nothing. “Listing content for ASIN X was copied from the supplier’s catalog on a given date without a review against the restricted claims list” tells them exactly what failed. Never blame buyers, competitors or Amazon’s tools. Reviewers read blame as a sign the problem will repeat.

Corrective actions already done

Corrective actions are completed work, ideally within 24 to 48 hours of the notice. Give counts and dates for the listings deactivated, the number of listings audited, the orders resolved, the supplier re-verified and the person now accountable.

Preventive measures with an owner

Preventive measures are permanent controls tied to the failure. Name the written procedure, the owner, the checkpoint that runs before a listing goes live or before inventory is accepted, and how often it is audited. Our standard is a monthly account health audit at minimum.

Evidence you can produce

The evidence set is the notice, matching invoices, the audit log, the written procedure and a dated chronology. Amazon asks for evidence covering every product listed in the original notification and tells you to check the requested timeframe, noting some products need invoices from the last 365 days. Highlight the part of each document that matters, such as the ASIN or the supplier name. Never edit a document beyond what Amazon allows. Our guide on Amazon forged or edited documents explains why altered paperwork turns a recoverable account into a much harder case.

Corrective action log to keep before an appeal is ever needed

Field	What to record
Date logged	The day the violation appeared on Account Health
Violation	Policy name, severity, ASIN or order ID
Root cause	The specific failure, in one or two sentences
Corrective action	What was done, by whom, on what date, with counts
Preventive control	The procedure or checkpoint added, and its owner
Evidence filed	File names and where they are stored
Outcome	Resolved, appealed, pending, with the date and score change

A log like this does two jobs. It makes each fix fast to describe, and if the account ever does reach Unhealthy, the appeal can cite dated evidence the same day. Our guide on an Amazon Account Health deactivation appeal that was denied shows how often missing records are the reason an appeal fails.

Holding the Score Above 200

The prevention lesson for this stage is direct. Review the Account Health page weekly and close every new violation while the score is still above 200.

The operating routine

Daily. One named owner opens Account Health and logs any new item the same day.
Weekly. Record the score per store with the reason for any change. Check repeat counts per policy for the last 180 days. Treat any drop into At Risk as an incident with a written cause, an owner and a deadline.
Monthly. Audit a sample of active listings against the policies that have produced violations before. Confirm supplier invoices and authorization letters are filed by ASIN. Confirm the emergency contact number is verified.
Before any new ASIN. Confirm the product is allowed in your category, the brand permits resale or you are authorized, the listing matches the product and invoice, and the documents are on file.

First warning compared with a repeat

A first trip into At Risk is usually recoverable by clearing the underlying items. A second trip within 180 days on the same policies is a different conversation, because repeat violations cost more points and can hit the repeat limit. If you are back in the yellow band for the same reason, the fix has to change how the business operates, such as dropping a brand, changing a supplier or adding a pre-listing review step. Once an account drops to Unhealthy, each violation needs a Plan of Action through the Appeal option, and our parent guide on how to raise an unhealthy Amazon Account Health Rating covers that stage in full.

Regional differences

The rating works the same way on the US storefront and on the EU and UK storefronts, and Amazon publishes the same bands on its UK help page. What differs is the legal frame if the account is later restricted. In the United States the relationship runs under the Amazon Services Business Solutions Agreement, read as a contract. Its Term and Termination section lists an Account Health Rating below Amazon’s published thresholds as one ground for immediate suspension or termination, and commits Amazon to notify you of the reason and any appeal options, subject to stated exceptions. In the EU, the Platform-to-Business Regulation, Regulation (EU) 2019/1150, requires a statement of reasons on a durable medium when a restriction or suspension takes effect. It requires the same at least 30 days before a full termination. The exceptions are a legal obligation, an imperative national-law reason or repeated infringement of the terms. The same Article 4 rules continue in UK law. EU sellers also receive a statement of reasons under the Digital Services Act, covered in our guide to the Amazon EU deactivation statement of reasons. This is general information. It is not legal advice for your case.

For sellers who want the daily review run for them, our Amazon account health maintenance service handles monitoring, triage and documentation. Performance metrics sit beside the rating on the same page, and our guide to an Amazon ODR approaching 1 percent covers the warning stage for the most common one.

Frequently Asked Questions

What does At Risk mean on Amazon Account Health?

It means the score is between 100 and 199 and the account is at risk of deactivation if it keeps falling. Amazon shows it in yellow on the Account Health page. Below 100 the account becomes Unhealthy and eligible for deactivation.

How fast can I get out of Amazon At Risk?

Points are regained as each listed violation is successfully addressed, so the speed depends on resolving the open items on the Account Health page. Amazon does not publish a timetable. Avoiding new violations while you work matters as much as clearing the old ones.

Will Amazon deactivate me at At Risk?

An At Risk account is at risk of deactivation, and Amazon can deactivate at any score for suspected fraudulent, deceptive, illegal or otherwise harmful activity. Reaching the repeat limit on one policy can also put the account at immediate risk. Clearing high severity and repeat items first reduces that exposure.

What is Account Health Assurance?

It is a benefit for professional sellers with a rating of 250 or higher for at least 6 months, under which Amazon keeps the account active while issues are resolved if you engage within 72 hours. An At Risk score sits below that line. AHA does not protect against deactivation for suspected fraudulent or illegal activity.

Which violations hurt my score most?

Violations are deducted by severity, with critical and high severity items costing the most points. Repeat violations of the same policy cost more each time. Higher severity repeats can reach the deactivation limit after as few as two in 180 days.

Get Help With an At Risk Amazon Account Health Rating

An At Risk score with one or two clear violations is usually manageable with the method above. Where we help most is the account where several violation types overlap and the score is close to red. Deciding which items to appeal, which to accept and fix, and in what order usually needs an experienced reviewer of the whole account record. We do that review and prepare each response so it holds.

Bring it to our Amazon suspension and reinstatement service, submit your case for a free assessment, or book a consultation to go through your Account Health page with us.

You can also see all our marketplace suspension services.

How to Fix Amazon Account Health At Risk Before Deactivation