Quick answer: Amazon requires jewelry listings to describe metal and stone content accurately and to follow US and Canadian quality mark and stamping rules. Gold and silver must be stamped correctly, products must follow the FTC Guides for the Jewelry, Precious Metals, and Pewter Industries, and diamonds must comply with the Kimberley Process. Listing fashion jewelry as fine jewelry, or the reverse, can lead to suspension or removal of selling privileges. Selling fine jewelry requires an application that includes a Jewelry Quality Assurance Review of sample items, which Amazon says takes about six weeks and up to 10 weeks.
Jewelry looks simple to list, but small inaccuracies in metal content or stamping are treated as misrepresentation. This guide summarizes Amazon’s jewelry rules so your listings, packaging, and products match what customers are promised.
Products Amazon Prohibits
Amazon’s jewelry policy lists examples that cannot be sold:
- Gold or silver products not stamped in compliance with applicable laws
- Products that do not comply with the FTC jewelry guides
- Irradiated gemstones, unless authorized by the Nuclear Regulatory Commission
- Diamonds that do not comply with the Kimberley Process Certification Scheme
- Clarity-enhanced white diamonds
- Glass-filled rubies
Amazon also notes import sanctions, including restrictions on certain diamond jewelry from Russia or of Russian origin. Children’s jewelry is covered by a separate policy.
Fine vs Fashion Jewelry
Amazon classifies an item as fine jewelry if any part includes a fine jewelry material: a cultured or natural pearl, a diamond, a listed fine gemstone, or a fine metal such as gold, vermeil, or the platinum family. Everything else is fashion jewelry. Amazon warns that misrepresenting fashion materials as fine, or fine as fashion, may result in suspension or removal of selling privileges.
Metal Content Standards
| Metal | Amazon’s Quality Assurance Standard |
|---|---|
| Gold | Fineness (such as 10K, 14K, 24K) must be disclosed; tolerance of plus or minus 0.003 of stamped fineness, or 0.007 overall for items with solder |
| Sterling silver | Must assay at 92.5%; tolerance of plus or minus 0.002, or 0.006 with solder; fineness must be disclosed |
| Platinum | Items presented as pure platinum must assay at 950 parts per thousand; lower content must be disclosed in the quality mark |
| Stamping | Must be accurate, complete, and accompanied by a trademark or the manufacturer’s name |
Fine Jewelry Requirements
Amazon’s Fine Jewelry Terms and Conditions require sellers to confirm that:
- All products are new and authentic; counterfeits, replicas, and knock-offs are prohibited
- No jewelry item is priced above $125,000
- White diamond products with a single stone of 0.75 carats or more (rings and pendants), or two stones over 1.0 carat (stud earrings), come with an original grading report or certificate from GIA, IGI, AGS, or GCAL
- They will take part in a Jewelry Quality Assurance Review of sample items, which takes around six weeks and may take up to 10 weeks
Packaging and Presentation
Amazon’s jewelry standards require sellers to make sure products meet or exceed the description on their listing, including titles, features, specifications, and descriptions. In our experience, packaging, inserts, and certificates that repeat the same metal and stone details as the listing help reduce “not as described” complaints, because what the customer reads on the box matches what they bought. That is our recommendation rather than an Amazon rule.
If Your Jewelry Listings Are Removed
Amazon says that if you believe a product was wrongly classified as prohibited, you can appeal on the Account Health page. For accuracy issues, correct the metal content, stamping, or fine and fashion classification before appealing, and keep assay or grading documentation available.
Our listing recovery service restores removed jewelry listings, and our product safety and quality service helps with compliance documentation.
Frequently Asked Questions
Do I need approval to sell fine jewelry on Amazon?
Yes. Amazon’s fine jewelry application includes a Jewelry Quality Assurance Review of sample items.
How long does fine jewelry approval take?
Amazon says around six weeks, and up to 10 weeks, including the sample review.
What happens if I list fashion jewelry as fine?
Amazon warns that misrepresenting jewelry materials may result in suspension or removal of selling privileges.
Do diamonds need certificates?
White diamonds of 0.75 carats or more in single-stone rings and pendants, or two stones over 1.0 carat in stud earrings, need an original report from GIA, IGI, AGS, or GCAL.
What purity must sterling silver be?
Amazon requires sterling silver to assay at 92.5%.
Get Your Jewelry Listings Reviewed
Submit your case for a free assessment, or book a consultation.
Sources
- Amazon Seller Central, Jewelry and precious gems
- Amazon Seller Central, Jewelry Quality Assurance Standards
- Amazon Seller Central, Categorization of Fine vs. Fashion Jewelry
- Amazon Seller Central, Fine Jewelry Terms and Conditions
