Quick answer: Amazon now routes seller performance and policy questions through the Account Health page in Seller Central. Professional sellers can contact the Account Health Support team using the Contact us or Call me now button on that page, and a specialist calls you back. The team is available 7 days a week. Appeals themselves are submitted through Account Health, and general selling questions go to Selling Partner Support.
Many sellers still search for a way to reach “Seller Performance,” the team that reviews account health issues and appeals. Amazon’s help pages now point sellers to Account Health Support for questions about violations and to the Account Health page for appeals. This guide explains which channel to use for which problem, based on Amazon’s own help pages.
Which Amazon Channel to Use
| Channel | Use it for | How to reach it | Who can use it |
|---|---|---|---|
| Account Health Support | Understanding violations, metrics and warnings; next steps when an account is at risk; help submitting information to reinstate a deactivated account | Contact us or Call me now on the Account Health page, or the Amazon Seller app | Professional sellers |
| Account Health page appeal | Appealing an account deactivation or listing removal | Reactivate your account or Submit appeal on the Account Health page | All sellers with a violation |
| Reply to the notification | Certain IP notices, such as a product you never listed or a patent claim | Reply to the notice you received | The seller who received the notice |
| Selling Partner Support | General selling questions, and restrictions you believe were applied in error | Seller Central support, or through Amazon’s Seller Assistant | All sellers |
| Seller University and Seller Forums | Learning resources | Seller Central | All sellers, including those who are not professional sellers |
How to Contact Account Health Support
Amazon describes Account Health Support as a dedicated channel that connects professional sellers with specialists who help them understand account performance.
- In Seller Central, open the Account Health page.
- Select Contact us or Call me now.
- Enter your phone number. Amazon says a specialist will contact you right away.
The Contact us button is also available in the Amazon Seller app. Amazon says the team is available 7 days a week, and you can check hours for your time zone and language when you select the button.
What Account Health Support can help with
According to Amazon, specialists can help you navigate the Account Health page and your metrics, learn how to maintain good account health, understand Amazon’s policies, address performance defects, listing deactivations, and policy violations, improve customer service and shipping metrics, and submit requested information to avoid deactivation or reinstate a deactivated account.
How to Submit an Appeal
Talking to a specialist does not replace an appeal. Amazon’s process for an account deactivation is to go to Account Health, select Reactivate your account, follow the instructions, and submit. For a listing removal, check the Product Policy Compliance tab, then Manage Inventory for inactive listings, and your Performance Notifications for details. Amazon says to expect a reply to a deactivation appeal within two days and to use View Appeal if more information is requested.
If You Can’t Submit an Appeal
Amazon’s Account Health Support FAQ lists steps for technical problems: try another browser or clear your cache, try the Amazon Seller app, contact Account Health Support directly, and if the Contact us button is unavailable, use Seller Central’s general support. If you believe a violation was caused by an Amazon system error, such as incorrect handling times producing false late shipment defects, Amazon says to mention it specifically and provide evidence.
Getting the Most From a Call
- Have your notice and Account Health page open before the call.
- Ask what specific information is missing from your appeal or account.
- Write down what the specialist tells you and the date of the call.
- Keep the conversation factual and focused on next steps.
A specialist can explain what Amazon needs. Writing an appeal that delivers it is still on you. If you want that handled, our Amazon suspension and reinstatement team prepares the appeal and documents. For ongoing monitoring so issues are caught before they escalate, see our Amazon account health maintenance service.
Frequently Asked Questions
Does Amazon Seller Performance have a phone number?
Amazon’s help pages do not list a direct phone number. Instead, professional sellers use the Contact us or Call me now button on the Account Health page, and an Account Health Support specialist calls them.
Can individual sellers contact Account Health Support?
Amazon describes Account Health Support as a channel for professional sellers. Amazon points other sellers to Seller University and the Seller Forums.
Is Account Health Support available on weekends?
Yes. Amazon says the team is available 7 days a week. Hours vary by time zone and language.
Can Account Health Support reinstate my account on the call?
Specialists help you understand issues and submit requested information. Reinstatement is decided through the appeal you submit on the Account Health page.
What if my appeal buttons are greyed out?
Amazon suggests trying another browser or clearing your cache, using the Seller app, or contacting Account Health Support. If that is unavailable, use Seller Central’s general support.
Need More Than a Callback
If you have already talked to Amazon and still don’t know what to submit, submit your case for a free assessment, or book a consultation with our team.
Sources
- Amazon Seller Central, Account health support FAQ
- Amazon Seller Central, Account health FAQ
- Amazon Seller Central, Appeal an account deactivation or listing removal
- Amazon Seller Central, Intellectual Property Policy
- Amazon Seller Central, Additional information and resources about the Restricted Products policy
