Quick answer: Amazon does not publish a list of secret “suspension codes.” What it gives you is an Account Health Rating (AHR) from 0 to 1,000, a color status, and a severity label on every violation. Green (“Healthy,” 200 to 1,000) means you are not at risk from the policies in the score. Yellow (“At Risk,” 100 to 199) means you are at risk of deactivation. Red (“Unhealthy,” 99 or lower) means your account is eligible for deactivation or already deactivated. Each violation is rated Critical, High, Medium, Low, or No Impact, and a single Critical violation drops your score to zero and starts a three-day window before deactivation.
Sellers often search for the meaning of a suspension “code” when what they are really looking at is a status, a severity, or a policy name on the Account Health page. This guide translates those labels into plain language using Amazon’s own Account Health Rating policy and FAQ, so you know how serious the notice is and what to do next.
Where Amazon Shows Your Account Status
Amazon’s Account Health page is the central place for your account’s standing. Amazon describes it as an overview of how well your selling account adheres to the performance targets and policies required to sell in its stores. Performance notifications and emails point you back to this page, and appeals are submitted from it.
Some product safety and Extended Producer Responsibility violations are reported separately on the Manage Your Compliance dashboard, according to Amazon’s Account Health FAQ. If a listing was deactivated and you cannot find it on the Account Health page, check there.
The Three Account Health Rating Statuses
| Status | Score range | What it means | What to do |
|---|---|---|---|
| Healthy (green) | 200 to 1,000 | Not at risk of deactivation from the policies included in the score | Keep monitoring and address new violations as they appear |
| At Risk (yellow) | 100 to 199 | Your account is at risk of deactivation | Address the violations on your Account Health page promptly, starting with the most severe |
| Unhealthy (red) | 99 or lower | Eligible for deactivation or already deactivated | Appeal or dispute the outstanding violations; reinstatement follows once the score returns to 100 or higher |
Amazon notes that every new seller starts at 200, and the score reflects policy adherence and selling activity over the last 180 days.
What the Severity Labels Mean
Every violation on the Account Health page carries a severity. Amazon defines them this way:
- Critical: a serious and unacceptable impact on customers, or a violation of laws, regulations, or the rights of others. A single Critical violation qualifies the account for deactivation. Amazon’s examples include counterfeit products confirmed by a test buy, soliciting reviews or using non-compliant inserts, attempting to damage another seller, and manipulating search results or sales rank.
- High: Amazon’s tolerance is minimal. Examples include a valid infringement notice from a rights owner and customer reports of infringing or counterfeit products.
- Medium: violations that can undermine trust if they continue. Amazon’s example is a listing that links customers to external websites.
- Low: tolerated occasionally because mistakes happen. Amazon’s example is a customer report that an item arrived expired or in the wrong condition.
- No Impact: listing issues flagged for you to fix that do not currently affect your score.
How Points Are Lost and Regained
Amazon’s FAQ explains that points are deducted for each new violation, typically between two and eight points depending on severity, and added back when you successfully address the violation. Critical violations take the score straight to zero. Repeat violations of the same policy can double in point value each time.
You also gain points from normal selling. Amazon awards four points for every 200 successful orders fulfilled in the last 180 days. Sellers with self-fulfilled orders can earn points from Buyer Contact Rate, Average Contact Response Time, and Buyer Dissatisfaction Rate, and Amazon states it will not restrict selling privileges for below-average performance on those three metrics.
Repeat violation limits
Your account can be at immediate risk of deactivation if you reach the maximum number of repeat violations for one policy within 180 days. Amazon gives the limit as five for infringement-related policies and two for restricted products policies. Reaching the limit creates a Critical violation and the same three-day window.
The Three-Day Window After a Critical Violation
When Amazon detects a Critical violation, it notifies you on the Account Health page and by email, your rating turns red at zero, and you have three days to address the violation before deactivation. Amazon says an Account Health specialist may try to call you during that time, which is why it asks you to keep your emergency contact phone number current in Notification preferences.
Deactivations Outside the Score
A Healthy rating is not complete protection. Amazon states that regardless of your score, it may deactivate an account immediately if required by law, if it suspects fraudulent, deceptive, illegal, or otherwise harmful activity (including attempts to circumvent its systems), or if you violate policies outside the AHR. These cases tend to arrive as performance notifications rather than as a score change, so read the notice itself for the policy cited.
Policies Counted in the Rating
Amazon lists the policies currently included in the AHR. They include the Anti-Counterfeiting, Brand Name, Intellectual Property, and Fair Pricing policies; ASIN creation; communication guidelines; customer product reviews; the INFORM Consumers Act; product condition guidelines; product detail page rules; adult and software product guidelines; product safety and compliance; restricted products; and the Selling Policies and Seller Code of Conduct.
If the notice you received names one of these policies, it affects your score. For the most common notices, see our guides to inauthentic suspensions, intellectual property complaints, and code of conduct suspensions.
When Violations Leave the Page
Amazon removes violations when a dispute shows the violation was an error, when an appeal is accepted, when a rights owner retracts a complaint, when you complete the required corrective action, or after 180 days. If the account is deactivated because of the AHR, violations stay on the page and do not age out, so they must be addressed to restore the score. Closing or deleting a listing does not remove its violation.
If your score is falling or your account is already red, our Amazon suspension and reinstatement team can read the notice with you and prioritize what to address first. To stay in the green, see our Amazon account health maintenance service.
Frequently Asked Questions
What does “At Risk” mean on Amazon Account Health?
It means your Account Health Rating is between 100 and 199 and your account is at risk of deactivation. Amazon recommends addressing the listed violations promptly.
Does one violation get my Amazon account suspended?
One Critical violation qualifies the account for deactivation, with a three-day window to address it. Lower-severity violations reduce the score without triggering deactivation on their own.
How long do violations stay on my Account Health page?
Generally up to 180 days unless resolved sooner. If the account is deactivated for AHR, violations remain until you address them.
Does deleting the listing remove the violation?
No. Amazon states that changing a listing’s status, including closing or deleting it, does not remove the violation from the Account Health page.
Can Amazon suspend me if my rating is Healthy?
Yes. Amazon may deactivate any account immediately for suspected fraud, deception, illegal activity, or violations of policies outside the rating.
Get Your Notice Reviewed
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Sources
- Amazon Seller Central, Account Health Rating: Frequently Asked Questions
- Amazon Seller Central, Account Health Rating program policy
- Amazon Seller Central, Policies included in Account Health Rating
- Amazon Seller Central, Account health FAQ
