There’s one question that we all ask ourselves when thinking of business, e commerce or money – why’s Amazon so successful? To understand the reason for Amazon’s success, the reason why Amazon has so many customers and the reason why Amazon is the company of dreams, we decided to write an article about all those elements that make Amazon so special. So, continue reading and you’ll understand how to make your company as successful as Amazon is!
Amazon’s Customer Service Does The Work!
One of the most important factors that led Amazon to success is their customer service. At a certain point, this online platform understood that apart from high-quality products and polite sellers, there’s one more important thing – customers. Who is ready to pay for products? Customers! Who always needs something? Again, customers! Of course, it’s always about them, about Amazon customers!
This is why customer experience was the core element of Amazon business operations. Amazon knew that if customers are happy, everyone will be, and if they’re not, no one will succeed! It’s like inviting the life and soul of the party to important events and knowing that they will create a good atmosphere no matter what!
As you can see, customer experience is everything on Amazon. This is why Amazon decided to start its customer-centric mission, and now it not only has thousands of products and services, gives the opportunity to write a negative feedback or get a refund because of faulty products, but it also creates new warehouses across the country, prepares numerous policies and guidelines for its sellers and so forth….!
Jeff Bezos About Customer Service
“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”
“What’s dangerous is not to evolve, not to invent, not to improve the customer experience.”
Amazon’s Suspension System Against E Commerce Sellers
As we said, Amazon is obsessed with its customers and does everything for them. One of those things is their suspension system with the help of which Amazon suspends, blocks or deactivates the accounts of rogue and dishonest sellers. You wonder why is Amazon so successful? Well, it always keeps an eye on its sellers and makes sure customers are in safe hands!
So how does this system work? If an Amazon seller decides to sell a fake product, wants to lower the minimum price, infringes on the rights of the brands, or sells products from gated categories, they will certainly get suspended on Amazon. As you can see, everything comes from Amazon’s customer obsession -everything for them, everything for its customers!
As Bezos once said, “What’s dangerous is not to evolve, not to invent, not to improve the customer experience.”
Why’s Amazon So Successful? It Always Moves Forward!
Amazon is a prime example of a business that is always innovative, it’s what the platform does all the time. At first, it was a simple online marketplace where you can buy stuff, but now, it’s an entire industry! Now it has Amazon Prime, Amazon publishing, retails stores, and even a virtual assistant Alexa! However, most of the services that Amazon’s created are somehow connected to Amazon Prime, which is something everyone wants to be a part of!
To know more about Amazon Prime, you can always visit the Amazon website. However, to simplify your life, here’s the short description of what this service offers: “as an Amazon Prime member, you receive many shipping, shopping, streaming, reading, and other benefits.”
And again, this is a quote about innovations by Jeff Bezos!
“The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.”
Amazon Has The Lowest Prices!
Yes, even though some products are expensive, Amazon still has the lowest prices across the United States! However, there are always certain rules to follow! As a successful and profitable eCommerce company, Amazon knows everything about different policies, rules and regulations that exist in our reality. More specifically, if a seller lowers the price of a product without even following, for example, Minimum Advertised Price Policy, (MAP policy) Amazon will suspend them!
As you can already see, Amazon’s products have the best price, but they never violate regulations! What can we say, Amazon is a legitimate company! Even the world’s largest eCommerce company follows the rules, that’s also a thing that contributes to Amazon’s success!
Amazon Always Motivates!
To motivate sellers to work better and more legitimately, Amazon’s created a special too – Amazon Buy Box! This is the white box that appears on the right of the page when customers are shopping on Amazon, and this is a good way to boost its sellers! The thing is, not every Amazon seller can win the Amazon Buy Box. Why? Because Amazon Buy Box belongs to those whose product is the best and whose customer experience is satisfying! This means that if a seller wants to have success and wants to be visible on Amazon, they need to be the best!
Amazon Solves Practically Every Problem!
As you can see, Amazon is always innovative, has the best products and tries to provide the best customer service possible. What’s more, Amazon always has long-term goals and objectives that will eventually come true. If a product is defective, Amazon fixes that! If by selling a product an Amazon seller infringes on other brand’s rights, Amazon fixes that!
If a customer is dissatisfied with their product, Amazon gives them the opportunity to get a refund, write a negative feedback about the product they received and so forth. What’s more, this company knows that everything in this world has a solution, you just have to be patient and find the answers!
According to Statista, Amazon’s market share of the U.S. eCommerce retail market for 2020 is 47%. Do you even realize that it’s almost half of an entire industry?! So, if you want to be as successful as Amazon is, you need to have Amazon’s brilliant decision making strategy, Amazon’s desire to help and satisfy its customers, Amazon’s idea of a good and high-quality product, and Amazon’s will to be the best!
Jeff Bezos himself says “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” As you can see, here are the three core elements that made Amazon the platform of dream, and if you want your company to succeed, you also need to have these qualities and objectives!