Quick answer. Sellers get suspended again and again for two reasons. First, Amazon's Account Health Rating punishes repeats. Each new violation of the same policy costs more points than the last, and Amazon says reaching the maximum number of repeat…

Quick answer. During seller registration, after you upload your documents, Amazon may ask you either to take a photo of your face and your government-issued ID or to join or schedule a video call with an Amazon associate. Amazon says…

Quick answer. When an Amazon seller account is deactivated or restricted while order defect rate, late shipment and cancellation numbers look fine, the cause is usually in the account itself, not in performance. Amazon's Business Solutions Agreement requires a valid…

Quick answer. Amazon brand problems take five distinct forms. A brand name Amazon has not approved (errors 5664, 5665 and 5668), a block on creating ASINs for a brand where you hold no selling role (error 5461), a catalog policy…

Quick answer. Brand protection on Amazon starts before any complaint. Register the trademark with the USPTO, register the copyrights in your product photos and packaging art, file design patents where the product's look is the value, and consider recording the…

Quick answer. Amazon does not publish a sales velocity limit, so there is no number to stay under. Amazon does say it may reserve funds if it notices an unexpected change in your sales or account activity, and that it…

Quick answer. Most Amazon suspensions are preceded by signals you can see in Seller Central. The Account Health Rating (AHR) runs from 0 to 1,000. Amazon calls 200 to 1,000 "Healthy", 100 to 199 "At Risk" and 99 or lower…

Quick answer. Most Amazon enforcement traces back to five groups of policies. Account conduct (the seller agreement and the Seller Code of Conduct), catalog and listings (ASIN creation, product detail page rules, brand name rules), products (intellectual property, anti-counterfeiting, restricted…

Quick answer. The FBA mistakes that cost sellers the most are quiet ones. A product measured or weighed wrong pushes every unit into a higher fee bracket. Stock left to age past 181 days triggers the aged inventory surcharge on…

Quick answer. On Amazon, seller customer service is an account health system, not a courtesy. Every unanswered buyer message, every return not authorized or refunded on time, and every frustrated buyer pushed away can become negative feedback, an A-to-z Guarantee…