Amazon Pre-Fulfillment Cancel Rate and How to Recover From a Suspension

Quick answer. Amazon's cancellation rate, shown in Account Health as the pre-fulfillment cancellation rate, is the share of seller-fulfilled orders you cancel out of total orders over a 7-day period. In the US Amazon requires it to stay below 2.5%,…

Jerome BasilioJanuary 15, 2026

Amazon

What the Rules Say in an Amazon Code of Conduct Suspension and How to Appeal

Quick answer. A code of conduct suspension means Amazon found that you broke its Seller Code of Conduct, which requires sellers to act fairly and honestly. The code covers accurate information, misuse of Amazon features, harming other sellers, influencing ratings…

Jerome BasilioJanuary 14, 2026

Amazon

Selling on Amazon From China With Verification and Cross-Border Compliance

Quick answer. Sellers based in mainland China can sell in Amazon's US store, but they have to pass the same verification as US sellers, meet US product safety, labeling and intellectual property law, and keep one consistent set of business…

Jerome BasilioJanuary 13, 2026

Amazon

What Is an Inauthentic Suspension on Amazon and How Do You Fix It?

Quick answer. An inauthentic suspension is an account deactivation under Amazon's Anti-Counterfeiting Policy, issued when Amazon is not confident that the products you sold are genuine or cannot verify where they came from. Amazon can also withhold payments and dispose…

Jerome BasilioJanuary 11, 2026

Amazon

How to Contact Amazon Seller Performance About Your Account

Quick answer. Amazon does not publish a direct phone number or email address for Seller Performance. Questions about violations, warnings and reinstatement go through Account Health Support, which professional sellers reach with the Contact us or Call me now button…

Jerome BasilioJanuary 10, 2026

Amazon

What Counts as Fake Reviews on Amazon and How to Stay Safe

Quick answer. Amazon has a zero-tolerance policy for review manipulation. Writing reviews of your own or a competitor's products, paying or rewarding anyone for a review, asking customers to change or remove reviews, diverting negative reviews, and misusing variations to…

Jerome BasilioJanuary 9, 2026

Amazon

What to Do First When Your Amazon Account Is Suspended

Quick answer. Do not appeal in the first hour and do not open or lean on another selling account. Read the notice and your Account Health page, list every violation and every ASIN under review, check whether the case has…

Jerome BasilioJanuary 8, 2026

Amazon

What Is an Intellectual Property Complaint on Amazon and How Do You Respond?

Quick answer. An intellectual property complaint is a notice from a rights owner that your listing or product infringes their copyright, trademark or patent. When Amazon accepts the notice, it removes the reported content and records a violation on your…

Jerome BasilioJanuary 7, 2026

Amazon

Why You Can’t Sell Some Amazon Restricted Products and What to Do

Quick answer. Amazon blocks a product when the product, its brand, its category or the specific ASIN is prohibited or needs approval for your account. Search for it under Add Products in Seller Central and read the status. "Sell this…

Jerome BasilioJanuary 6, 2026

Amazon

The Difference Between Inauthentic and Counterfeit Complaints on Amazon

Quick answer. A counterfeit complaint is an intellectual property notice filed by a rights owner or its agent who says your product or listing infringes their trademark. An inauthentic finding comes from Amazon's own review under its Anti-Counterfeiting Policy, which…

Jerome BasilioJanuary 5, 2026

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